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Pedigree withdraws support of Crufts

After 44 years as a supporter and backer of the Crufts dog show in Britain, the Pedigree pet food company has withdrawn its sponsorship, according to a United Press International report.

A statement from Pedigree’s parent company, Mars UK, said Pedigree would no longer offer nearly $2.4 million in funding to the annual dog show, whose future is now in doubt amidst allegations of animal mistreatment.

Allegations that the prestigious dog show promotes breeding techniques that lead to disease and deformity in purebred dogs were brought to light in a BBC documentary earlier this year. Subsequently, several animal welfare groups and others have opted to to withdraw support and decline to participate in the upcoming show, which is sponsored by Britain’s Kennel Club.

“After careful consideration, Pedigree has decided to withdraw its sponsorship of Crufts,” the company said. “The Pedigree brand has evolved and we are prioritizing initiatives that support the broadest possible community of dog owners such as our successful program the Pedigree Adoption Drive, and our online service for breeders, pedigreedirect.co.uk.”