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Pit bulls rescued from Michael Vick’s dogfighting operation in Virginia are now gracing the labels of wine bottled by a Southern California winery.

Georgia, Handsome Dan, Curly and other pit bulls rescued from the ring and sent to Best Friends Animal Sanctuary, are featured on a line of boutique red wines from Carivintas Winery, a company that combines wine-selling with philanthropy.

The Vicktory Dogs Wine Collection features colorful portraits of 22 dogs confiscated from Vick’s Bad Newz Kennels that now live at Best Friends Animal Sanctuary in southern Utah.

Each bottle includes a portrait of one of the dogs on the label. On the back, instead of a description of the wine, there’s a brief story about each four-legged friend, according to an Associated Press story.

The pit bulls have been living at Best Friends since January while handlers try to reverse the mental damage done at Vick’s 15-acre estate in southeastern Virginia. Vick, a former NFL quarterback, is serving a two-year prison sentence in connection with the dogfighting operation.

Artist Cyrus Mejia, one of the founders of Best Friends, began painting the dogs after they arrived at the sanctuary. “I think he’s been able to capture the real personalities of each of the dogs,” said John Polis, a Best Friends spokesman.

Matt Hahn, co-owner of the winery based in Buellton, Calif., said he was eager to use the portraits in creating the Vicktory Dogs collection. He said the goal was to show the dogs in a positive light.

“Everybody has their favorite and people are buying for different reasons,” Hahn said. “Some people will drink the wine, some will never open the bottle.”

The entire set, including 22 bottles and two others commemorating Best Friends’ 25th anniversary, costs $672. The set can also be split and each half sells for $380. Individual bottles go for $40.

Ten percent of each sale goes to Best Friends. The money will be used to oppose dogfighting around the country and to fight laws that target specific dog breeds, Polis said.