Happy Knut Year? This story bears watching

We start with a happy song, for it was, mostly, a happy time — the Berlin Zoo had seen the birth of its first polar bear to survive infancy in 30 years.

Even though the cub was rejected by its mother, and had to be rescued with a fish net, and kept in an incubator for 44 days, and nursed through infancy by a loving human caretaker around the clock, Germany, and the world, thrilled to the sight of Knut. He was white and fluffy and cute. And little.

Some experts said it was a mistake to go to all the trouble — that zookeepers should let him die. But humans rallied in his support. A group of children protested at the zoo, holding up placards reading “Knut Must Live” and “We Love Knut.” The zoo was bombarded with emails, asking for the cub’s life to be spared.

The zoo took heed, and vowed to never harm Knut.

Born in late 2006, Knut was introduced to the world in March, 2007, at which time the Berlin Zoo — noting his public appeal — registered Knut as a trademark.

As Knut’s popularity soared, so did the zoo’s stock — and its attendance figures.

Other companies profited from Knut as well, by developing themed products — from ringtones to cuddly toys.

A toy company called Steiff produced several Knut-based plush toys, promising the money raised from the sale would be used to renovate the polar bear enclosure at the zoo. A candy company released “Cuddly Knut,” a raspberry-flavored gummy bear and pledged to donate a percentage of proceeds to the zoo as well.

There were happy songs written about Newt, like the one you’re hearing now, and Knut has also been the subject of books and movies. He appeared in March 2007 on the cover of the German Vanity Fair magazine, and lent his name to environmental causes, such as stopping global warming, which is threatening to send polar bears into extinction.

For cute little Knut, everything appeared headed to happily ever after.

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