PEOPLE (the magazine) turns to pets
As if one species weren’t enough, PEOPLE magazine has branched out, establishing a new website called “PEOPLE Pets.”
Like the original magazine, the online pet version is short on edge and depth, heavy on fluff (we’re referring to both the animal and journalistic variety), with a heavy dose of celebrities stories and send-us-your-cute-dog-pictures contests.
It has a news section, and a style section, (“Mariah Carey celebrates the Holidays with her two loves. Plus: Mary-Kate Olsen, Dennis Quaid and other stars with their furry pals!”), and plenty of opportunities for readers to submit pet pictures.
It also has – for reasons I don’t grasp — lots of ads for Slim-Fast, the human weight loss beverage.
“It’s a site from the folks who do PEOPLE magazine, and it’s dedicated to all the things we love about our pets – funny photos, silly videos, heartwarming stories and, of course, styling pet gear,” Carol Vinzant, PEOPLE Pets community manager, said in an email about the new website.
Posted by jwoestendiek January 5th, 2009 under Muttsblog.
Tags: animals, cats, dennis quaid, dogs, internet, journalism, mariah carey, mary-kate olsen, media, new, online, people, people magazine, people pets, pets, website
