The Sergei Foundation


The Animal Rescue Site

B-more Dog


Pinups for Pitbulls



Mid Atlantic Pug Rescue

Our Pack, Inc.

Maine Coonhound Rescue

Saving Shelter Pets, Inc.


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Pedigree Super Bowl ad will tout adoptions

Pedigree, the dog food company, has put together a pretty funny Super Bowl ad — one that once again will be encouraging pet adoptions.

Here’s a sneak peak at the new ad, which will air during the Super Bowl on Sunday. (Don’t worry, it contains no graphic representations of vegetables.)

Pedigree, which took out an ad in USA Today late last year urging then President-elect Obama to adopt a dog, has also put together “behind the scenes” videos, related to the Super Bowl ad, which can be found at www.pedigree.com.

For each view of the “Crazy Pets” spot or the behind-the-scene footage between now and February 23, 2009 Pedigree will donate 8 ounces of dry Pedigree dog food to animal shelters, up to a total of $1 million.


Comment from Anne-n-Spencer
Time January 30, 2009 at 10:57 am

What a great commercial! I have to admit that their “I know I’m a good dog” commercial brings me close to tears every time I see it. This one’s got a sense of humor.

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