‘No animals were harmed’ in Super Bowl ads
Dogs, pigeons, Clydesdales, an ostrich, boar, rhino and water buffalo all made appearances in Super Bowl advertisements, and none of them were harmed in the process, according to the association that watches out for them.
The American Humane Association reports that 10 commercials featuring animals appeared during the big game, and that while some of them placed animals in outrageous situations, representatives monitoring the productions ensured that none was in danger. In every ad the association monitored, the advertiser succeeded in earning the “No Animals Were Harmed” designation.
“Thanks to decades of leadership from American Humane, film and television directors, producers and actors rely on American Humane to ensure the safety of animal actors,” Karen Rosa, director of American Humane’s Film & Television Unit in Los Angeles, said in a press release. “It’s especially exciting to see so many advertisers calling on our services as well. It shows that there is recognition of the importance of the human-animal bond and our fundamental responsibility to care for the animals that we interact with every day.”
Rosa noted that most TV networks will not air a commercial featuring an animal without American Humane’s sign-off letter stating that the production did not harm any animals.
American Humane is a 131-year-old organization with exclusive authority behind the “No Animals Were Harmed” end-credit disclaimer. All domestic productions working under the Screen Actors Guild contract are required to inform American Humane when using animal actors. However, enlisting American Humane’s help for oversight during filming is voluntary.
Posted by John Woestendiek February 3rd, 2009 under Muttsblog.
Tags: ads, advertisements, american humane association, animals, boar, clydesdale, commercials, designation, dog, entertainment, hollywood, horse, humane, los angeles, monitoring, monitors, no animals were harmed, organization, ostrich, super bowl, water buffalo