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In India, online doggie dating thrives

Wealthy dog owners in India are turning to online canine dating services to find dogs for their dogs to romp with.

And we’re using “romp” in all meanings of the word.

“A lot of dog owners want their dogs to have doggy friends with whom they can play and have their own fun time,” says Geetika Nigam, who launched the 6,500-user-strong Puppy Love  community two years ago.

Just like human dating sites, dog owners can upload photos, blog, search for the perfect match and set up dates, according to a Reuters article.

Many of the dogs are pedigreed — and some owners are looking for a dog to breed their dog with — but others are simply trying to set up play dates.

“People are very happy that finally someone has taken up this cause,” says Mumbai-based Mekhala Lobo, who spotted a business opportunity in her newly launched Date Your Pet  website.

“Believe me, in the dog world, finding a mate is next to impossible,” the MBA student said. And harder yet for the males. “Families generally prefer keeping male dogs so females are always in demand,” Nigam, who also owns a dog-grooming business, said.

Ishita Sukhadwala set up DogMateOnline in 2008 to help her cousin’s 6-year-old Doberman Rocky find a mate. “It was more out of necessity than anything else,” she said.

Rocky had a profile set up on the website, but he died before a potential match was found.

Pet ownership has boomed in India, thanks to its growing ranks of wealthy, middle and upper class professionals who are also driving sales of luxury goods. But for the vast majority of the country, which lives on between $1 and $2 a day, pets are not an option. Stray dogs are also often beaten, herded into trucks, poisoned and dumped into pits by government workers.

Comments

Comment from shalini sharma
Time February 3, 2014 at 2:02 am

Looking for a playmate/mate for my lhasa apso 3 years, pure pedigree. Open to breeding but it is not mandatory.

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