Dick’s holding off on selling Vick jerseys
You won’t find Michael Vick’s Philadelphia Eagles jersey at Dick’s Sporting Goods — at least not yet.
A spokesman for Dick’s Sporting Goods said the chain will not stock Michael Vick’s Eagles jersey until they “evaluate the reaction of Eagles fans,” according to a report in the Philadelphia Inquirer.
The jerseys, which sell for $79.99 and up were placed on the website of the NFLShop, the league’s merchandizing arm, the same day Vick’s signing was announced.
Dick’s, while showing some backbone, hasn’t stocked them yet, but will likely cave in if they see demand is strong, the spokesman indicated.
“Right now we don’t know how much of a demand there is for [the jersey],” Dick’s chief marketing officer, Jeff Hennion, said in a prepared statement. “If there is a demand for it, we’ll sell it.”
Mitchell Modell, owner and CEO of Modell’s Sporting Goods, said he had reservations about selling Vick jerseys — but apparently he didn’t have much trouble overcoming them once he saw a “pretty high demand” for No. 7’s replica sports apparel – especially at his Philadelphia-area stores.
“We weren’t planning on selling it until the customers started coming into the stores demanding it,” Modell said. “As long as the customers are coming in, we’ll sell it. We’re in the business to serve our customers.”
Vick, the former star quarterback for the Atlanta Falcons, signed with the Eagles last week, three months after completing his 18-month federal prison sentence for dogfighting. The signing has triggered debate and led to a call for boycotts.
The day after Vick’s arrest on dogfighting charges in July 2007, the NFLShop.com removed Vick’s Falcons jerseys and other collectibles from its website. Reebok, the manufacturer of Vick-emblazoned apparel, suspended sales soon after.
Posted by John Woestendiek August 20th, 2009 under Muttsblog.
Tags: apparel, boycott, contract, dick's, dogfighting, eagles, football, jersey, jerseys, marketing, michael vick, modell's, nflshop, No. 7, philadelphia, sales, signing, sporting goods