ohmidog!

A California couple announced the launch of Collars for Cures — proceeds from which go to the American Association for Cancer Research (AACR).

The company offers eye-catching bright green pet collars and t-shirts to raise awareness of and help fund cancer research.

The collars range in price from $5.99 to $11.99 depending on the size, and shipping costs only $1.99 to anywhere in the world. Half of the proceeds go to the AACR.

Chris Nelson, his wife Erica , owners of a great dane named Roxy, came up with the idea after several of Nelson’s friends and family members were affected by cancer, according to a press release.

“Roxy gets attention everywhere we go and I wanted to utilize that attention to help fight cancer,” said Nelson. “Strangers who see Roxy are constantly asking me where they can purchase a collar and I’m excited to offer them online to an international audience.”

The collars are available in five adjustable lengths and can accommodate pets ranging in size from a cat or Chihuahua to a Great Dane. The collars are made from a durable, 100% nylon material with a chrome buckle and an embroidered, white logo.

“We are very excited to have this unique opportunity to bring awareness to the cause,” said Tamika Kim Harding, Corporate Alliances & External Relations Administrative Coordinator for the AACR. “The American Association for Cancer Research is very appreciative of Collars for Cures’ efforts to raise money for cancer research and provide a platform to spotlight our organization as the authoritative source of information about advances in the causes, diagnosis, treatment and prevention of cancer.