Shelter Pet Project aims to up adoptions
There’s a new national campaign underway aimed at increasing the rate of shelter pet adoption in the US.
Every year, of the 8 million dogs and cats that enter animal shelters, 3 million of them are euthanized.
The new campaign, called the Shelter Pet Project (SPP), is sponsored by The Humane Society of the United States, Maddie’s Fund, and the Ad Council. It’s aim is to reverse the trend through education and public service announcements, and find more homes for homeless pets.
Specifically, it plans to give shelter pets an image make over — and clear up any misconception that abandoned animals are more unpredictable, or prone to illness or bad behavior.
We know how wrong that conception is, but apparently not everybody does, so the Shelter Pet Project, with help from a talking dog, is out to set the record straight.
The project has created an interactive website that has some great pet adoption resources, Pet Personals and an Adopt-A-Grams. We’ve added them to our list of non-profit rescue and shelter organizations. (See our rightside rail).
Posted by John Woestendiek October 14th, 2009 under Muttsblog, videos.
Tags: abandoned, ad council, adopt, adopt-a-grams, adoption, campaign, dog, dogs, homeless, homes, humane society, image, maddie's fund, pet personals, pets, public service announcement, rescue, shelter pet project, shelters, talking dog, video, website