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Shelter Pet Project aims to up adoptions

There’s a new national campaign underway aimed at increasing the rate of shelter pet adoption in the US.

Every year, of the 8 million dogs and cats that enter animal shelters, 3 million of them are euthanized.

The new campaign, called the Shelter Pet Project (SPP), is sponsored by The Humane Society of the United States, Maddie’s Fund, and the Ad Council. It’s aim is to reverse the trend through education and public service announcements, and find more homes for homeless pets.

Specifically, it plans to give shelter pets an image make over — and clear up any misconception that abandoned animals are more unpredictable, or prone to illness or bad behavior.

We know how wrong that conception is, but apparently not everybody does, so the Shelter Pet Project, with help from a talking dog, is out to set the record straight.

The project has created an interactive website that has some great pet adoption resources, Pet Personals and an Adopt-A-Grams. We’ve added them to our list of non-profit rescue and shelter organizations. (See our rightside rail).


Comment from Miss Jan
Time October 14, 2009 at 11:22 am

Well, if HSUS is sponsoring this they will have a very difficult time convincing anyone of their integrity, sincerity and the need for change in how any animals are viewed CONSIDERING HSUS SUPPORTS VICK BY MAKING HIM AN HSUS SPOKESPERSON. Maybe HSUS would like dogfighters to adopt shelter dogs to use as bait dogs? Horrible question to have to ask but since HSUS thinks Vick is SO wonderful and SO “reformed” (yeah when pigs fly) maybe this is HSUS new “agenda.”

Comment from Mary Schmidt
Time October 14, 2009 at 12:13 pm

I like the PSA a lot.

You’ve already done this with Ace, but I encourage everyone who adopts a shelter animal to let people know your animal’s origin. When people ask me what kind of dog Amie is, I always say first, “She’s a Humane Society dog.” I figure my dog (and every other dog who goes from a shelter to a loving family) is the perfect spokesdog for local shelters.

Comment from Anne’n’Spencer
Time October 14, 2009 at 11:08 pm

I’m not a huge fan of the Humane Society at the moment, but that announcement struck a chord. We think that’s pretty much what happened to Spencer because it happens to so many Beagles who outlive their usefulness as hunting dogs. Mary, you’re not only right-on about talking about your dog’s origins, but I think you’re part of a growing trend. It seems to me that every time we meet someone with a dog, they’ll say, “Our dog is a rescue. We got him from …” We do the same thing. Spencer’s a BREW Beagle, and a mighty fine dog despite his senior status.