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PETA pulls ad campaign with Michelle Obama

peta-obamaPETA is pulling a fur-free ad campaign that used the likeness of first lady Michelle Obama without her permission.

PETA said it used photos of Michelle Obama in an anti-fur campaign because the first lady does not wear fur. But they never received authorization to use her image.

Michael McGraw, a PETA spokesman, told the Associated Press they pulled the ad, which also featured Oprah Winfrey, Carrie Underwood and Tyra Banks,  “to show good faith.”

At the same time, PETA is urging the White House to take a stand against another unauthorized use of the First Family’s name — the debut last week of the Ringling Bros. circus’ newest performing elephant, “Baby Barack.”  In a letter Tuesday to the president, PETA President Ingrid Newkirk urged the White House to demand a name change for Baby Barack.

Baby Barack made his debut last week in Tampa.

The White House has said it does not condone the use of the first family’s name or images for commercial purposes. Last week, the Weatherproof outerwear company agreed to pull an ad campaign built around a photo of Obama at the Great Wall of China in which he appeared to be wearing a jacket made by the company.

(Photo: PETA)