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Dorito dog zapper ad cost $200 to make

Our favorite Super Bowl ad? This one, of course.

And that was even before we found out it only cost $200 to make.

Joshua Svoboda and Nick Dimondi, both in their 20’s, made the ad, called “Underdog,” with an untrained dog. They didn’t know it would even air Sunday night on CBS, according to the Associated Press.

It was one of four ads aired by Doritos maker Frito-Lay, all of which were created by fans, who were competing for $5 million in prize money if the ads ranked highly in commercial roundups.

The ad came in second in USA Today’s annual Super Bowl Ad Meter, which ranks ads based on a viewer panel’s response, winning the two ad-makers $600,000. The two, from Cary, N.C., said they planned to use the money to pursue film careers.

They said they wanted to make an ad with a dog because they felt those ads are more popular with consumers.


Comment from Starla
Time February 8, 2010 at 11:48 am

LOL! This was indeed the BEST one in my book too! Loved it when the dog barked & shocked the dude!

Comment from katherine
Time February 8, 2010 at 8:41 pm

so cute – but my dog is definitely in a barking frenzy from it. humans like it, puppy hates it.

Comment from bluhawkk
Time February 9, 2010 at 9:05 am

I never heard of a shock collar. Sales of the item should require that all purchasers self-test for an hour or so while being forced to talk.