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AT&T unveils collar that will track your dog


A dog collar that will allow pet owners to map their pets’ location on their computer or other wireless devices will soon be hitting the market, Apisphere, Inc.  and AT&T announced.

“The dog collar, with an embedded wireless SIM, will leverage Apisphere’s award winning geo-mobility platform to transmit location-aware data across AT&T’s nationwide wireless network directly to a pet owner’s wireless handset or personal computer,” according to an AT&T press release

In other words, what the communications company is saying, I think, is that the new gizmo will tell you where your dog is.

Apisphere is a provider of “location-smart technologies” for mobile applications and devices.

Pet owners who use the technology will be instructed to register their pets and important contacts as soon as they attach the collar. Owners may establish a “geo-fence” around the home where the pet can roam freely. Through the technology, owners can locate their dog if he strays outside of his established parameters.

Apisphere software will transmit street level data for easy pet location. Owners will have the option to program text, email, video or audio alerts, to be distributed as often as they like.

“There are few things as important to my daughter as knowing the whereabouts of our dog,” said Glenn Lurie, president, AT&T Emerging Devices, Resale and Partnerships. “The peace of mind that a wirelessly connected collar will bring my family and pet owners across the country is long overdue. We’re extremely excited about this product and its possibilities.”

Pricing, distribution, and design details of the collar will be made available at launch, expected later this year.

(Art: From Peterclarkcollage.com)


Comment from Kristen Nelson, DVM
Time March 25, 2010 at 4:07 pm

What a wonderful product. I can’t wait to use it on my dog.

Comment from Patty
Time September 15, 2011 at 3:03 pm

Seems like a waste of technology..once the collar gets loose or someone who takes the dog takes it off– its worthless– how about embedding it At&t??? duh..especially since dog theft is on the rise.. also make sure it has owner information on it and vets/ anicla control etc all can read the device..just thinking ahead people..

Comment from Brian
Time September 20, 2011 at 3:58 pm

Tagg the Pet Tracker looks better. It uses verizons network. So it looks like youd be able to track your dog in more places than this one can.

Comment from Robb
Time November 10, 2011 at 3:34 pm

Embed it? Are you also going to embed a charging port?

Comment from Dick
Time December 27, 2011 at 1:34 pm

Just went to order the TAGG, looks good. Turns out it has a $7.95 per month fee on top of the purchase price. I don’t know if they all have a monthly fee, if so I am no longer a customer.