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Gory details: Will this poop song go viral?

Gory Bateson and Dougie Mac chose what they call “the famous dog poop sculpture in Beverly Hills” to record this “public service announcement” — a musical reminder to pick up your dog’s poop.

The sculpture isn’t really of dog poop (though there is some resemblance), it’s just modern art.

Similarly, “Gory Bateson” isn’t really Gory Bateson – he’s a modern-day artistic creation, as well.

Gateson is the internet persona of Nick Trujillo, a California State University, Sacramento, communications professor  who, a la Spinal Tap, established an alter ego as the burned out former lead singer of the mythic band The Ethnogs.

It’s all aimed at exploring how viral media works — how popular sensations emerge within the new media landscape. Trujillo has posted more than 70 videos on YouTube under the guise of Gory in hopes of seeing the character go viral.

Gory said he was inspired after he happened by the silver sculpture ( “Erratic,” by artist Roxy Paine, on Santa Monica Boulevard, across from Beverly Hills City Hall). “It looked like dog poop to me. I had dogs for 25 years so I tend to see the world in dog terms.”

Gory points out that he was not paid by Beverly Hills to make the announcement, but undertook it on his own, with his fellow Ethnog, ”Dougie Mac” (who’s really Dr. Bob Krizek, a professor of communication at St. Louis University.)

The song may be a fake public service announcement, performed by a made-up characters, in front of a sculpture that’s open to interpretation, but its message, Gory says, is real:

Pick up that poop.

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