Please don’t squeeze the “envision”
None of that puffy-cloud, bed-of-cotton, heaven-and-angel imagery. No, when Georgia-Pacific chose a name for its toilet paper, it picked “envision.”
A lofty moniker, even in lower case, but not fluffy — like Cottonelle, Charmin or White Cloud, or other Georgia-Pacific brands (Quilted Northern, Angel Soft and Soft’n Gentle.)
I’m no expert on toilet paper marketing trends — other than noticing that most companies try to portray their product, often with the use of clouds and puppies, as the softest substance on earth. But there has also been a slightly less ballyhooed move toward more environmentally friendly products.
envision describes itself as 100 percent recycled, which, even though it doesn’t really mean that 100 percent of it comes from recycled waste paper, is a step in the right direction — one also taken by brands such as Seventh Generation, Ecosoft and Small Steps, from Marcal.
I’d never run into envision before, but it seems to be the brand of choice at Motel 6 — the chain that, in our continuing travels, we often end up in because of its combination of dog-friendliness and affordability.
With its greenish wrapper, and its Obama-esque name, envision not only starts with same four letters as “environment,” but seems to convey, if you read between the lines – or in this case, plies — a message of hope for a cleaner planet. Of course one could draw other connotations. Most people in the midst of their constitutional, if they’re not reading, are envisioning — thinking lofty and throneworthy thoughts about what they are going to accomplish in the day ahead, or at least about the successful completion of the deed at hand.
Either way, it’s a very hopeful sounding toilet paper, one that seems to tell us to shoot for the stars, be all you can be. If you can view it, you can do it. You, like it, are on a roll.
Posted by John Woestendiek July 29th, 2010 under Muttsblog.
Tags: ace does america, bathroom, brands, charmin, cotonelle, dog's country, dogs, eco-friendly, ecology, environment, envision, georgia pacific, humor, marketing, motels, names, road trip, tissue, toilet paper, travel