Woof in advertising: Protecting the bone
For the second in our continuing series about dogs in advertising, we bring you the Travelers Insurance commercial.
It features a shaggy dog who can’t seem to find a secure enough place to store what’s clearly his favorite bone — and is even losing sleep over it.
The song in the background — “Trouble,” by Ray LaMontagne — is the perfect choice.
I assumed the star of the ad was a Wheaten terrier, but a post on the internet — from somebody who sounds like she knows what she’s talking about — says the dog, named Chopper, is actually a mutt.
All of our “Woof in Advertising” selections can be found archived here.
Posted by jwoestendiek August 9th, 2011 under Muttsblog, videos.
Tags: advertisements, advertising, animals, chopper, commercials, dogs, dogs in advertising, insurance, marketing, peace of mind, pets, security, travelers insurance, trouble, videos, woof in advertising
Comments
Comment from smoketoomuch
Time August 9, 2011 at 8:34 am
This has been one of my favorites for some time now, but I’ve never seen this (extended) version of it. Very nicely done.
I also enjoy the first commercial that you showcased (the two car mechanics with the toy dogs) – great stuff. Sometimes I think the commercials have more artistic and entertainment value than the dreck running between them. “Vast Wasteland” indeed.
Comment from sharon
Time August 9, 2011 at 10:29 am
Definitely my favorite!!!!!
Comment from TOS
Time August 9, 2011 at 9:47 pm
I love this commercial so much that I downloaded it to my phone so I can watch it whenever I want. It’s just so perfect!
Comment from Sue
Time August 9, 2011 at 7:02 am
I rarely pay attention to any commercials, except those with dogs. And I do love this one!