City’s message: Real men don’t torture pets
Baltimore Mayor Stephanie Rawlings-Blake tomorrow will kick off a campaign urging young people to “Show Your Soft Side” when it comes to cats and dogs.
The campaign was developed to combat the alarming incidence of animal cruelty in Baltimore, with most of the abuse being perpetrated by teens.
“Only a punk would hurt a cat or dog,” is one of its messages.
The campaign is one offshoot of the Mayor’s Anti-Animal Abuse Advisory Commission, which examined ways to change the mindset of young people who often view the maiming and torturing of defenseless dogs and cats as a sign of “toughness” or “manhood.”
The campaign attempts to put forth the message that “being a man,” has many facets to it, including a “soft side” when it comes to animals.
Because research shows that kids who abuse animals often graduate to even more violent crimes, the campaigns goal is to reach children early.
The campaign will showcase several Baltimore men as role models, when it comes to animals, including Baltimore Oriole Adam Jones, MMA fighter John Rallo, and Baltimore Raven Jarret Johnson (pictured above with his dog, Tucker, in one of the campaign posters).
They will be appearing with their pets on billboards and print ads that make the point that ”only a punk” would hurt a cat or dog.
Pets are invited to the campaign’s launch, at 9:30 a.m. Thursday (Sept. 29) in the plaza outside City Hall, 100 N. Holliday Street.
The campaign is made possible by funding from Eddie’s of Roland Park, Fullmoon Marketing & Events, Kirk Designs, Inc. and Media Works, Ltd.
For more information, visit the campaign’s Facebook page.
Posted by jwoestendiek September 28th, 2011 under Muttsblog.
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