Mr. Edison, can I interest you in a light bulb?
Do you, like me, receive an avalanche of reading recommendations from Amazon.com in your email?
The other day, I got the best one yet.
“John Woestendiek,” it starts out, “we have recommendations for you.”
It continues: “John Woestendiek, Are you looking for something in our Animal Care & Pets Books department? If so, you might be interested in these items.”
The first recommendation was “Dog, Inc.: The Uncanny Inside Story of Cloning Man’s Best Friend.”
By John Woestendiek.
While I am thrilled to receive all their recommendations — based on their records of what I’ve bought and viewed — this one was highly special.
And while I didn’t order a copy, I did write back thanking them, telling them I’d already read it, and encouraging them to — based on the book’s awesomeness — recommend it to millions more of its customers.