Woof in Advertising: Shelter Pet Project
The Shelter Pet Project was launched about two years ago, and quickly teamed up with Patrick McDonnell, creator of Mutts comics.
The series of animated ads they’ve produced are aimed at encouraging pet adoptions, and reducing the 3 million deaths of cats in shelters each year.
In the one above — and they are all equal parts sweet and funny – an old dog finds a home.
In another, a Boston Terrier watches while his owner gets arrested for insider trading. “He’s going to jail and I’m going to a shelter. And no, they’re not the same thing.”
The Shelter Pet Project is a joint effort between the Humane Society of the United States, Maddie’s Fund, and the Ad Council.
The Shelter Pet Project marks the first Ad Council campaign to focus on pets.
In addition to the animated “Mutts” ads, the campaign has produced some pretty memorable non-animated ads as well. Here’s one, called “Ditched.”
(All of our “Woof in Advertising” selections can be found archived here.)
Posted by jwoestendiek October 1st, 2011 under Muttsblog, videos.
Tags: adopt, ads, advertising, animal welfare, animals, animation, ditched, dogs, dogs in advertising, marketing, mutts, old dogs, patrick mcdonnell, pets, psa, rescue, shelter, shelter pet project, woof in advertising
Comment from Sue
Time October 2, 2011 at 5:46 am
Thanks, John. “Ditched” is the ad I’ve been trying to think of/find since you began this series of posts on dogs in advertising. I think it is brilliant.