Woof in Advertising: Take a chance on me
I am not a big fan of Abba, or lip-synching, or effervescent, highly animated people.
When it comes to contagious enthusiasm, I have a pretty strong immune system, especially on a Monday morning.
But darned if I didn’t find myself bopping right along to this promotional/fund-raising video made by the Wake County SPCA — to the point I watched it twice.
My first thought: I want the kind of coffee they’re drinking.
My second thought: What an uplifiting change of pace from the heartstring-tugging public service announcements that usually emanate from animal welfare organizations and shelters seeking adoptive homes and donations.
My third thought: Marketers are catching on to how much a viral video — and this one was made with that intent — can accomplish, and, not counting the cost of making it, for free no less.
My fourth thought: How much the staff and volunteers at the SPCA shelter in Raleigh seem to love their work, presumably even when there’s not catchy background music — like Abba’s “Take a Chance on Me” — playing.
Even though it reminds me of “Glee” — and even though “Glee” has no place in my life on Tuesday night, much less Monday morning — the video is seamless, infectious and, given the all-too-often depressing aura of animal shelters, wonderfully uplifting.
Lest you be concerned the shelter is spending money to make videos instead of caring for dogs, the production services were donated by POV Productions.
(All of our “Woof in Advertising” selections can be found archived here.)
Posted by jwoestendiek October 10th, 2011 under Muttsblog, videos.
Tags: abba, adopt, adoptions, advertisement, advertising, animal welfare, animals, commercial, dog, dogs, lip-synching, north carolina, pets, public service announcement, shelter, take a chance on me, video, viral, wake county spca, woof in advertising