Woof in Advertising: Poocharé
If we’ve learned anything from our series on dogs in advertising, it’s that dogs sell.
Almost as good as sex does.
Put them together and you’d have quite a winner, one would think.
Or, you could get something like this — what seems to be an ad for a product called “Poocharé… It’s dog food. It’s now.”
If you think the jumpsuit-clad, Borzoi-owning shopper with the cool shades looks a little like a young Eugene Levy, that’s because it is, and this is a spoof from SCTV.
(To see all our “Woof in Advertising” selections click here.)
Posted by jwoestendiek October 15th, 2011 under Muttsblog, videos.
Tags: advertising, animals, commercial, commercials, dog food, dogs, dogs in advertising, eugene levy, funny, marketing, pets, poochare, sctv, selling, sex, spoof, video, woof in advertising
Comments
Comment from anon
Time October 15, 2011 at 9:18 am
Who is Eugene Levy? (Never mind, I Googled). Must have had feminists mouth-foaming at spoofing women as dogs. Too un-PC for today.
Comment from KateH
Time October 15, 2011 at 2:14 pm
Where do you find these!?!?
Comment from Anne’n'Spencer
Time October 15, 2011 at 6:57 pm
I thank you, and I’m sure Red would thank you, too, if he were here. I’m afraid I’m in danger of becoming the Crazy Hound Lady. I realized after I wrote this morning that you could go through those paragraphs and substitute “gazelle” where I wrote “wolf,” and “rough, mountainous or desert terrain” where I wrote “ice and snow” and you’d have a pretty good portrait of the Afghan Hound.
Comment from smoketoomuch
Time October 31, 2011 at 12:05 pm
LOVE SCTV! How is it possible to live in this culture and no know who Eugene Levy is?
Comment from Anne’n'Spencer
Time October 15, 2011 at 8:50 am
It’s a great spoof. That’s a borzoi (as opposed to being an Afghan Hound). It can run all day across ice and snow while hunting its prey, the wolf, and it was bred in Russia to do just that. It can achieve bursts of speed over 40 miles per hour. In fact, I think that’s what “borzoi” means in Russian–”damn, that dog is fast…” If you’re fortunate enough to have earned the affection of one of them, he or she will be very fond of you but quite reserved around outsiders. They’re not mean or vicious, they just ignore people they don’t know or don’t care for. You can find beautiful paintings and sculptures of borzoi because they were attractive to artists during the Art Nouveau and Art Deco periods. They were using borzoi in advertising in those glamourous magazines of the twenties and thirties.
I’m only taking note of all this because I had a friend who was a borzoi. He was a beautiful dog, a champion in every way, and he died too young (as they are prone to do). Rest in peace, Big Red, and we’ll see you on the other side.