ohmidog!

I’ve long been waiting for the day when dog owners across the country suddenly realize the collective political clout they have, and finally start exercising it.

In San Francisco, that might be happening — dog owners have mobilized to play a role in the upcoming mayoral election.

Whether it ends up being a decisive role or not, signs are it’s already making the much-needed and often overlooked point that, while dogs can’t vote, their owners can and do.

And, by virtue of that, this point as well, with apologies to Woody Guthrie: This land is your land, this land is my land, but it’s also dogs’ land. So give them access to some of it.

Dog PAC, a recently formed political action committee in San Francisco, held a forum over the weekend attended by seven of 16 mayoral hopefuls. It has since endorsed a candidate in the upcoming election — John Avalos.

At the forum, candidates for mayor in the Nov. 8 election were asked about the cost of dog licenses, dog waste, pet-friendly rental housing and about what has emerged as the biggest doggie issue — the federal government’s proposal to ban off-leash dogs in much of Golden Gate National Recreation Area. The National Park Service is considering mandating leashes in some open spaces and fencing off some popular dog-walking areas to protect native plant and animal species.

With an estimated 100,000 dog owners in the city — with San Francisco being one of several cities in which dogs now outnumber children — dog-owning voters, some pundits are saying, could have a major impact in the November election, and beyond.

In a way, they already are, with some candidates making it a point to publicize their stands on dog issues.

“Making San Francisco a family friendly city means recognizing the multitude of ways in which we define families,” City Attorney Dennis Herrera says on his campaign website. “And in the city of St. Francis, that includes dogs and companion animals.”

Candidate Joanna Rees held her own “Bark in the Park” forum several weeks ago, according to USA Today.

“Dogs are an important part of many families and neighborhoods across our community,” said Rees. “Open lines of communication between City Hall and pet owners … are the foundation of good policy.”

“Dogs are as much an issue as children … There are a lot [of] parent-teachers associations, we’re just like them, but only for the dogs,” said Dog Pac president Bruce Wolfe.

“All different people and all different industries have lobbyists and political action committees looking out for them,” said dog owner Justin Kleisley. “I think it’s good for dogs.”

We agree, and we’d like to see a lot more local dog PACS — from California to the New York island.

In what’s billed as the first-ever TV commercial for dogs, Nestle will be testing an ad for Beneful dog food that contains squeaks, pings and high-frequency noises the company hopes will capture the attention of dogs.

Apparently, the company thinks owners who see their dogs react and wag their tails when the ad airs will jump to the conclusion that their dogs want some Beneful.

That’s a pretty long jump, but — as our “Woof in Advertising” series shows — appealing to dog lovers has proven a good way to sell products. Appealing to dogs, much like candy makers do to kids, is maybe just the logical next step.

Nestle says it asked its experts in pet behavior to help them understand what noises get dogs’ tails wagging, and incorporated three of those sounds in the ad.

“Dogs’ hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds,” Dr. Georg Sanders, a nutrition expert and consumer consultant at Nestlé Purina PetCare in Germany, explained in a company press release.

The advertisement uses a squeak, similar to the sound dog toys make; a high pitched ping, also audible to both dogs and people, and a high frequency tone, similar to a dog whistle, that humans can barely hear.

“We wanted to create a TV commercial that our four-legged friends can enjoy and listen to, but also allow the owner and dog to experience it together,” said Anna Rabanus, Brand Manager of Beneful for Nestlé Purina PetCare Germany.

The commercial was first broadcast on German TV channels, national internet sites and the Beneful website during the summer months.

The 23-second TV spot will be shown in Austria this week.

The ad isn’t the first campaign in which Nestle takes aim at dogs’ sensory powers. Last year, the scent of Beneful dog food was incorporated into posters and advertising boards in German cities, in hopes of attracting dogs out for walks with their owners.

The philosophy behind the campaigns seems to be that if dogs show interest in Beneful, owners will oblige and buy them some — much like a parent might do for a child who, based on advertising, wants a particular kind of cereal.

There’s one major difference, though. Dogs, I’m pretty sure, won’t whine and nag their owners about it constantly until they cave in.

As wonderful a tool as social media is for defending, locating, rehoming, advocating for and generally protecting man’s best friend, there are times when its power gets embarrasingly out of control.

The “nails in cheese” story is a case in point — one that proves yet again that, when stories go viral, not even a dose of truth can slow them down.

“New trend at dog parks, nails in pieces of cheese, if you take your dogs to dog parks, please be careful!!” Eric “Pack Ethic” Bellows, one of many overspreading the news, reports on his Facebook page.

It’s not a “new” trend, or even a trend at all — at least it wasn’t before the photo started getting “shared” all over the Internet.

It apparently was one incident, three months ago, at a dog park in South America.

True, it was a heinous act, and should be reported, but calling it a trend, blowing it out of proportion, making it sound like it’s happening next door, is irresponsible. And scarier yet, once that starts happening, it’s often irreversible — almost out of control.

In addition to planting evil seeds in twisted minds, the photo is unnecessarily alarming thousands of dog lovers, who, always willing to speak out from the heart about mistreated dogs, sometimes don’t check the facts first.

Bellow’s Sunday Facebook post on spiked cheese — the photo and a brief and vague description – had drawn nearly 2,500 comments by Monday, and been shared by nearly 3,900 people. By this morning, there were 9,000 comments and 12,000 shares.

Most of the comments, as you can imagine, address how reprehensible the act was, and what should be done with the perpetrator, once caught.

A few ask when and where it happened — information not included in Bellow’s post.

Of course Bellows, who runs a rescue organization out of his home, is not the only one inflating the story to mythical proportions.

Through through social networking sites like Tumblr and Facebook, the nails and cheese story is spreading like wildfire, according to ThatsNonsense.com.

The website reports the single incident – a dog walker found the spiked treats in in Centennial Park, on the outskirts of Buenos Aires — was reported locally and then picked up by Perfil.com.

“After research on the Internet, we were unable to find any other stories … thus making it unlikely that this is a “trend” — rather an apparently isolated incident many months ago.

ThatsNonsense.com concludes:

“Whilst it is difficult to ascertain for definite whether this has ever happened anywhere else before, we have to acknowledge we live in a big world full of sick, twisted people so the likelihood that some future events linked to the message above happening again is certainly possible, if not likely – however this appears to be nothing more than a relatively isolated incident – there is no trend or serial “cheese spiking” occurring, and circulating this message is most likely going to be a total waste of time rather than helpful.”

Get real.

The day ohmidog!  has a fall fashion issue will be the day it’s time to hang up the old keyboard. We prefer our dogs big, natural and — except maybe for a spiffy bandana to wipe off the occasional drool and eye boogers — naked. We don’t go in for that frilly stuff.

Though, we have to admit, Jake, the 10-week-old Yorkie-shih-tzu mix pictured above does go well with denim.

And, come to think of it, the brown sweater this Chihuahua was wearing — in addition to blunting Saturday morning’s chill — does seem to nicely pick up the earth tones in his snout.

And perhaps, these pink sunglasses sported by Lily, a one- year-old mutt, do make a playful, yet elegantly sophisticated, statement.

And these were some pretty eye-catching hemp collars from Trail Paws Market — made by a mother and daughter team at their home in Advance, N.C.  (That’s mom, an ohmidog! fan who recognized Ace and waved us down, in the gap between the collars.)

But of all the fashion statements I ran into Saturday, at an event raising money for a new leash-free area in Tanglewood Park, outside of Winston-Salem, my favorite was that made by Robert E. Lee, a three-year-old (that’s a guess) border collie-lab mix (that’s a guess, too).

Wearing an “Adopt Me” vest and a bandana asking the question “Have you kissed your dog today?” he was, at once, goofy and mellow, with a playful, belly-exposing demeanor that suggested he was willing to sacrifice his dignity, or anything else, for some love.

Bobbie, as he’s known, was found tied by a six-foot chain to an abandoned trailer in Surry County, without food or water, last winter.

Since then he’s been living in foster care with Trudy, a volunteer for Surry Animal Rescue. He’s 50 pounds, neutered, crate trained, and loves children (but not squirrels and cats).

For more information about him, contact surryanimalrescue@hotmail.com

Roselle, a dog who guided her blind owner down 78 flights of stairs at the World Trade Center on Sept. 11, 2001, was named American Hero Dog of 2011 at the inaugural American Humane Association Hero Dog Awards.

The honor was bestowed posthumously in Beverly Hills Saturday night.

Roselle, a Labrador retriever, died June 26, after the nominations were announced.

More than 450 dogs were nominated for the American Humane Association honor. Eight finalists were chosen in online voting. More than 400,000 votes were cast.

The winner was picked by a panel that included Betty White, Whoopi Goldberg, Kristen Chenoweth and Mark Hamill.

In Roselle’s honor, a $10,000 donation will be made to Guide Dogs to the Blind.

“From the outset, Roselle guided and did her job perfectly,” Hingson wrote in nominating Roselle.

“While others in my office saw fire above us, Roselle did not panic. Because of Roselle’s calm demeanor, I knew we could evacuate in an orderly manner. She remained focused as we went to the stairwell and traveled down 1,463 stairs to the first floor. Her poise helped me remain calm as we led others down to safety.”

Once outside, Hingson wrote, “Roselle remained totally focused on her job as we ran. When debris fell around us, and even hit us, Roselle stayed calm. Because of her poise, we found an entrance to the subway system where we could go underground away from the heavy dust cloud.”

Roselle’s heroics are recounted in the new book, “Thunder Dog, The True Story of a Blind Man, His Guide Dog, and the Triumph of Trust at Ground Zero.”

The other seven finalists were Bino, who served with the 35th Military Police Detachment at Fort Gordon in Augusta; Harley, a hearing dog from Fountain Hills, Ariz.; Ricochet, the surfing dog from Escondido, Calif., who helps special needs children and people with disabilities; Sadie, a Labrador retriever from Westminster, Colo., who works as an accelerant detection dog for the Colorado Bureau of Investigation; Sage, a search and rescue dog from Hagerman, N.M., who detected the remains of a terrorist in the Sept. 11, 2001 attack on the Pentagon; Stacey Mae, a therapy dog from Guffey, Colo. who has helped collect thousands of Teddy bears from around the world for hospitalized children; and Zurich, a service dog in Des Plaines, Ill.

The runners-up each won $5,000 to be donated to one of the American Humane Association’s charity partners.

The ceremony will be shown Nov. 11 on the Hallmark Channel.

I don’t know about your dog, but the first bracing blast of cool fall temperatures — like those that arrived here yesterday — makes Ace more invigorated during the day and more of a snuggle bunny at night.

He’s not quite the blanket hog this dog is — then again, it’s not winter yet.

The Shelter Pet Project was launched about two years ago, and quickly teamed up with Patrick McDonnell, creator of Mutts comics.

The series of animated ads they’ve produced are aimed at encouraging pet adoptions, and reducing the 3 million deaths of cats in shelters each year.

In the one above — and they are all equal parts sweet and funny – an old dog finds a home.

In another, a Boston Terrier watches while his owner gets arrested for insider trading. “He’s going to jail and I’m going to a shelter. And no, they’re not the same thing.”

The Shelter Pet Project is a joint effort between the Humane Society of the United States, Maddie’s Fund, and the Ad Council.

The Shelter Pet Project marks the first Ad Council campaign to focus on pets.

In addition to the animated “Mutts” ads, the campaign has produced some pretty memorable non-animated ads as well. Here’s one, called “Ditched.”

(All of our “Woof in Advertising” selections can be found archived here.)