Abba-cadabra 2: SPCA video is back, sort of
The Wake County SPCA, which received a finger-wagging warning from a wealthy music conglomerate after it had the audacity to use an Abba song to try and save animals’ lives, has managed to get their inspiring lyp-synch video back online.
We showed you the video not long after it was posted on YouTube. And we told you about it when Universal Music Group, the world’s largest music content company, polititely instructed the Wake SPCA, in Raleigh, to take it off.
The SPCA did so, but now it’s taking another chance on “Take a Chance on Me,” the Abba song which staff and volunteers lip synch in the video, all while showing off adoptable pets.
Performing a little magic of its own, the SPCA returned the video online in a silent version, providing instructions on how to link simultaneously to a recording of the Abba song that’s already on YouTube, one that has somehow avoided the wrath of the corporate giant.
If you time your click right, you can hear the song from the other source while watching the SPCA video, which is silent except for a few barking dogs in the background, and the voices of staff and volunteers singing at the end.
The SPCA explains on its website that it came up with the solution after trying to convince UMG that its video was not a commercial, that it was similar to hundreds of other user-created YouTube videos using the same song, and that, as a charity, it was using the song for noble purposes.
“So we begged, we pleaded, we promised to single-handedly bring Abba back to the U.S. pop charts, and finally we tried to purchase the license. The animal loving music rep in Calilfornia reported that the songwriters actually watched the video, and the answer was still, ‘no, it’s a commercial.’ But like we said, we don’t blame them. After all, homeless pets and animal shelters aren’t everyone’s cup of tea.”
Because of its popularity during its short life — 65,000 viewed it on YouTube in six days — the SPCA came up with the alternative viewing method, which, though it requires a little more work, is still worth the effort.
The SPCA says it holds no ill will toward the production company:
“We don’t blame them really. Who could believe that our total budget was only $32? Who could believe that an incredible production company would be so committed to helping animals that they would work for hours and hours without pay? Who could believe that more than 50 volunteers and staff would be so dedicated to helping homeless animals that they would come together and pretend to sing and dance and be silly for the animals? Well, we all can believe this, but lawyers in Sweden can’t.”
Posted by jwoestendiek November 8th, 2011 under Muttsblog, videos.
Tags: abba, adopt, adoption, animals, charity, commercial, dogs, homeless, lip-synch, non-profit, ownership, pets, production, rights, shelter, song, spca, staff, take a chance on me, umg, universal music group, use, video, volunteers, wake county, warning, youtube