ohmidog!

No company — I will go out on a limb, with an umbrella, and say — churns out as many excellent doggy commercials as Travelers Insurance, and here’s their latest.

In this one, the much-loved Travelers dog finds true love, and confronts the responsibilities that often follow.

For those uptight sorts who might worry it fails to send the proper spay-neuter message, I’d say lighten up, because this ad is just too cute to criticize.

Like the company’s previous dog ads, this one is top notch, from its production values, to its story line, to all the small touches — like when the dogs’ eyes first meet, their frolicking courtship, and the Travelers dog returning home to see, in bone-dropping disbelief, that he’s now a daddy.

I especially like, at the end, the little addition built on the doghouse.

The creators of the ads also have a knack for picking out good background songs. This particular one, “So Happy Together,” by the Turtles — hard to believe it’s 45 years old — is one of my old favorites.

It’s almost enough to make me switch insurers. When it comes to insurance company ads, I mute them all – Geico’s talking lizard, the somberly deep-voiced State Farm spokesman, and the annoyingly perky Progressive lady.

Some, like Allstate’s villainous mayhem guy, instantly repulsed me; others like the lizard, have just become too old.

Dog ads, the good ones at least, never do.

(All of our Woof in Advertising selections can be found archived here.)