Woof in Advertising: Shelter Pet Project
The Shelter Pet Project has unveiled a new series of public service ads, all featuring pets talking about their owner’s quirks.
As a follow up to its “Mutts” ads – a stylish series of animations by Patrick McDonnell, creator of the “Mutts” comics — the Shelter Pet Project campaign shifts from portraying the heartwarming benefits of adopting animals to looking at humans through pets eyes.
In the one above, two dogs comment on the flirtatious behavior of their humans. Below, a dog wonders if his human truly understands the game of hide and seek.
The ads end with the tagline: “A person is the best thing to happen to a shelter pet. Be that person.”
The Shelter Pet Project is a public service ad campaign sponsored by The Humane Society of the United States and Maddie’s Fund in partnership with the Ad Council.
You can see all the new ads here.
(All of our “Woof in Advertising” selections can be found archived here.)
Posted by jwoestendiek December 4th, 2011 under Muttsblog, videos.
Tags: ad council, ads, advertising, behavior, campaign, commercials, dogs, dogs in advertising, hsus, humane society of the united states, humans, maddie's fund, marketing, mutts, new, psa, quirky, shelter pet project, woof in advertising
Comment from AnneHSUS
Time December 5, 2011 at 2:32 pm
Thanks so much for sharing these! I really love these ads, and based on the feedback we’ve been getting it looks like other people are really enjoying them too!