Dog upstages Kardashian, justice prevails
But here are two reports, gleaned from the webpages of PeoplePets, we feel the need to share:
In the first, we learn that Skechers Fitness has replaced Kim Kardashian in its Super Bowl ad with a dog.
The reality star strutted her considerable stuff in a pair of Skechers “Shape-Ups” during last year’s Super Bowl. This year’ spot will feature a French bulldog wearing Skechers’ “GOrun” shoes.
“We have to establish Skechers as more than a lifestyle company,” Skechers Fitness president Leonard Armato explained. Company CEO Robert Greenberg added that Kardashian’s contract came to an end — “to say that she was ‘dropped’ or ‘replaced’ is misleading and untrue.”
Semantics aside, a dog will do this year what Kim Kardashian did last year — and, even though it’s only selling shoes, we consider that progress, as we do anything that results in less TV-time for reality stars.
In the new ad — and we should point out that USA Today broke the news first – the Skechers-wearing bulldog races a group of greyhounds, and, we can only assume, wins.
The People piece includes a poll asking readers which of the two they’d rather see in a Skechers ad. When I last checked, the French bulldog had a whopping 93 percent of the vote.
Moving on to matters even more mundane — but, we’d argue, also strangely reflective of dog’s increasingly important place in society — People reports that The Bachelor is letting his dog check out some of the contestants vying for his affections.
Ben Flajnik (he’s the bachelor) took his Jack Russell terrier, Scotch, along on his date with contestant Courtney. The three enjoyed a picnic under the redwoods in Flajnik’s hometown of Sonoma, Calif.
It’s not clear if all the contestants will be meeting the dog, but that would be our advice to Ben — choose the one the dog likes best.
Posted by jwoestendiek January 11th, 2012 under Muttsblog.
Tags: ads, advertising, animals, ben flajnik, dogs, french bulldog, kardashian, kim kardashian, magazine, marketing, people, pets, reality, skechers, super bowl, television, the bachelor, tv