Greyhound group blasts Super Bowl shoe ad
When is a funny Super Bowl ad not very funny?
When it promotes animal cruelty.
While they haven’t seen the ad in question, an organization that works to ban greyhound racing says that ‘s what the athletic shoe company, Skechers – intentionally or not — is doing.
As we reported a couple of days ago, Skechers, having concluded its contract with Kim Kardashian, has turned to a dog to advertise it’s shoes, and its planned Super Bowl ad features a French bulldog — in Skechers, of course – competing against greyhounds in a race.
The ad was filmed at Tucson Greyhound Park, which the anti-dog racing organization GREY2K USA says is notorious for treating greyhounds poorly. Greyhounds are kept in small cages which are barely large enough for them to stand or turn around, fed diseased meat, and get injured at a clip of nearly once a day. According to the Arizona Department of Racing, nearly 1,000 greyhound injuries occurred at the park between January 2007 and November 2009.
Grey2KUSA says it contacted Skechers after learning the ad had been filmed, aksing that the “misguided promotion” be canceled. It started a petition urging Skechers to pull the ad at Change.org, and it had nearly 80,000 signatures as of the end of this week.
Grey2K is calling for a boycott of Skechers, and is urging its membership and others to write emails to those involved with the ad:
•Skechers President Michael Greenburg at firstname.lastname@example.org
•Skechers Vice President of Media Gary Martin at email@example.com
•Mark Cuban at firstname.lastname@example.org (Cuban, owner of the Dallas Mavericks, is briefly featured in the ad.)
•NBC at email@example.com.
And the organization is also running a contest for the best protest photos (such as the one of the greyhound atop this post). The top three entries will win a Grey2KUSA cap.
Protests have been planned at Skechers outlets, and, on Jan. 28, at Tucson Greyhound Park.
Skechers marketing chief Leonard Armato says there are no plans to pull the ad — scheduled to be shown during the Super Bowl Feb. 5. He said the ad doesn’t condone animal cruelty, and pointed out that it has not been seen by any of those who are protesting.
“That the ad is running during the most heavily watched sporting event of the year suggests that greyhound racing is a sport. It is not,” said Grey2K President Christine Dorchak. “It is greyhound cruelty.”
Posted by jwoestendiek January 13th, 2012 under Muttsblog.
Tags: ad, advertisement, animal cruelty, animals, athletic, ban, dogs, football, french bulldog, grey2kusa, greyhound racing, greyhounds, marketing, pets, racing, shoes, skechers, sports, super bowl