Woof in Advertising: VW’s Super Bowl ad
Dogs barking ”The Imperial March” from “Star Wars” — that’s what Volkswagen may have planned for its Super Bowl ad this year.
But this isn’t the ad, just a “tease” for the ad, which is for the revamped 2012 Beetle.
USA Today reports that no part of the tease will be in the real ad, which makes me wonder why they’re teasing us with it.
What we do know is that the commercial will have a ”Star Wars” theme, as did last year’s — the spot featuring a boy in a Darth Vader costume marching around his house, trying to use The Force.
The teaser for this year’s ad features dogs wearing Star Wars gear, including a doggie ewok, a doggie wookie and a doggie ATAT, somehow managing, as a group, to bark out “The Imperial March.”
Fred Meier, in USA Today’s “Drive On” blog, notes — as we’ve been pointing out for months now — that the ad, or at least the teaser, ”honors a basic rule of Super Bowl advertising: The only thing that trumps sex is a cute animal.”
(To see all of our archived “Woof in Advertising” selections, click here.)
Posted by jwoestendiek January 21st, 2012 under Muttsblog.
Tags: 2012, ads, advertising, animals, barking, beetle, commercials, dogs, dogs in advertising, dogs sing star wars, imperial march, marketing, pets, star wars, super bowl, theme, volkswagen, woof in advertising
Comment from Anne’n'Spencer
Time January 21, 2012 at 9:43 am
It’s fun! Not sure it trumps the kid in the Darth Vader suit, but it’ refreshing and not too stupid. And I love the AT-AT dog.