Skechers Super Bowl ad: a sneaker peek
Skechers has released a sneak preview of its upcoming Super Bowl ad, filmed at a greyhound racing park.
“Get a first look at Mr. Quiggly, the tiny French Bulldog with the heart of a champion, in his SKECHERS GOrun 2012 Big Game commercial,” a publicist for the company wrote in an email. “How will Quiggly find an edge to help him race on Game Day? Watch the preview to see his secret weapon in action!”
Meanwhile, the anti-greyhound racing group Grey2KUSA continues to fire away with its own not-so-secret weapon — a boycott of the shoe company, with protest rallies being held this weekend across the country.
Grey2KUSA says the ad glorifies a sport that is harmful to greyhounds, and points out that it was filmed at one of the country’s most injury-plagued greyhound parks.
Skechers vaguely refers to the “controversy” over the ad in its email: “There has been a lot of talk about Skechers’ new commercial… With a four-legged celebrity taking center stage this year, the campaign has definitely stirred up some controversy, but Skechers believes the spirit of the ‘underdog’ will be a big winner on Game Day.”
In the ad, filmed at Tucson Greyhound Park, a Skechers-wearing French bulldog outraces a group of greyhounds. The ad also features billionaire technology mogul and Dallas Mavericks owner Mark Cuban.
The ad will be aired during the Super Bowl on February 5.
Grey2K coordinated a series of protests this weekend, all held in front of Skechers stores and other outlets at which the shoes are sold.
“No Skechers” events were scheduled this weekend in Tucson, San Francisco, Los Angeles, Portland, Boston, Albuquerque, Salt Lake City and at locations in Florida, Colorado and Michigan.
“Tucson Greyhound Park’s greyhounds are kept confined in small cages which are barely large enough for them to stand up or turn around. They are fed raw 4-D meat, the meat of downed, diseased, disabled or dead livestock. These conditions were documented in recent inspections by Pima County investigators and by a GREY2K USA undercover video first released in 2010,” the organization says.
Additionally, the state of Arizona documented nearly 1,000 injuries in the last reported years of 2007- 2009, including broken legs, sprains, dislocations, muscle tears and strains, lacerations, a cracked skull, broken backs, heat stroke, puncture wounds and paralysis.
“Instead of promoting such cruelty, companies should be asking for it to end,” Grey2K says.
More information can be found at boycottskechers.org.
Posted by jwoestendiek January 29th, 2012 under Muttsblog.
Tags: advertising, animals, boycott, commercials, conditions, cruelty to animals, demonstrations, dog, dogs, dogs in advertising, french bulldog, grey2kusa, greyhound racing, greyhounds, injuries, mr quiggly, pets, protest, quiggly, skechers, super bowl, tucson greyhound park, woof in advertising