Woof in Advertising: Suzuki’s Super Bowl ad
Here’s another preview of an upcoming Super Bowl ad, starring dogs.
That makes at least four that we know of during this year’s big game — two for cars, one for shoes and one for beer – that are using dogs (as opposed to scantily clad women, digitally altered babies and celebrity bimbos) to make the sale.
If that’s not a trend, I don’t know what is.
This one, called “Sled,” is American Suzuki Motor Corporation’s second Super Bowl ad — for its all-wheel-drive 2012 Suzuki Kizashi sport sedan.
The canine star of the ad — or at least the one sitting in the front seat, tapping his paw to the music – is Nitro, an eight-year-old husky from Vancouver who now lives in Okotoks, Alberta.
The ad also features actual Inuit actors, the song ”Party Still Jumpin’” by BKM (Benjamin Kahle Music), and lots of majestic countryside.
It was filmed in Kananaskis Country in Alberta, according to the Vancouver Sun.
“I have to say he loves to act and he loves to go to work. He’s an actor dog,” Flo Krisko said of Nitro. Krisko trained all of the dogs in the ad at Alberta Film Animals in Okotoks.
Nitro is owned by Krisko’s neighbour. He was featured in the 2007 film “Christmas in Wonderland” and will be in upcoming episodes of the CBC show “Heartland.”
(To see all our “Woof in Advertising” posts, click here.)
Posted by jwoestendiek February 4th, 2012 under Muttsblog, videos.
Tags: 2012, advertising, alberta film animals, animals, commercials, dogs, dogs in advertising, flo krisko, huskies, kizashi, marketing, nitro, pets, sled dogs, sports sedan, super bowl, suzuki, woof in advertising
Comments
Comment from Anne’n'Spencer
Time February 4, 2012 at 4:23 pm
Love the commercial! I’m trying to figure out if the harness arrangement on Nitro is a sled harness or if it’s some kind of ingenious safety belt arrangement that could be purchased and added to regular cars for regular dogs.
Comment from debbie
Time February 4, 2012 at 4:25 pm
Love it!!!!!!!!!
Comment from Mike from Canmore
Time February 6, 2012 at 3:04 pm
Kudos go out to Snowy Owl and the crew for an awesome job with the dogs. Great shots of Spray valley Near Canmore. (url issues in previous two comments)
Comment from lee
Time February 7, 2012 at 1:35 pm
uh-oh, when did Kananaskis Country (not county) move from Alberta to the west coast? Cute ad otherwise
Comment from jwoestendiek
Time February 7, 2012 at 4:44 pm
Lee, It moved there about four days ago, but I’ve since moved it back where it belongs. Thanks for calling it to my attention.
john / ohmidog!
Comment from Pam
Time February 14, 2012 at 5:23 pm
Kudos to Flo Krisko, the Animal Coordinator and trainer of the star dog (in front seat) Nitro from Alberta Film Animals.
Comment from Margery Glickman
Time February 4, 2012 at 1:00 pm
Love that Suzuki commercial. The sled dogs don’t live on the end of chain like most do in Alaska. They also aren’t being forced to run in the Iditarod, a race that’s terribly cruel to dogs. What happens to dogs during the Iditarod includes death, bloody diarrhea, paralysis, frostbite (where it hurts the most!), bleeding ulcers, lung damage, pneumonia, ruptured discs, viral diseases, kennel cough, broken bones, torn muscles and extreme stress. At least 142 dogs have died in the race, including two dogs who froze to death in the brutally cold winds. FOR MORE FACTS: Sled dog Action Coalition, http://www.helpsleddogs.org.