Woof in Advertising: Subaru’s new ads — none of which will air during the Super Bowl
Subaru isn’t suggesting you avoid the Super Bowl entirely — even though, as an advertiser, it is — it’s just that they want to make sure you don’t forget to take the dog out.
The company is skipping the Super Bowl this year, opting instead to advertise its cars during the Puppy Bowl, and through social marketing and apps.
These four new ads are part of the automaker’s third annual “Dog Tested, Dog Approved” marketing campaign.
The company seems intent on keeping its standing among the dog-loving community, and with good reason — about 70 percent of Subaru owners have a pet, roughly twice the figure for car owners in general.
For the second year in a row, it’s sponsoring the “Game Day Dog Walk,” in which pet owners sign a pledge on Subaru’s Facebook page, as 88,000 pet owners did last year, to walk their dog on Game Day.
Subaru also sponsors the “Dogbook” app — basically Facebook for pets — and it has partnered to launch a new app called “MapMyDOGWALK,” a canine version of the “MapMyFITNESS” app you can download to your Smartphone.
The new ads feature groups of dogs headed out on adventures – a ski trip, camping, a trip to the lake in which the dogs join in to help the doggie driver parallel park and, of course, a day at the beach.
(To see all our “Woof in Advertising” posts, click here.)
Posted by jwoestendiek February 5th, 2012 under Muttsblog, videos.
Tags: ads, advertising, animals, apps, beach, camping, commercials, dog walk, dogs, dogs in advertising, facebook, game day, lake, map my dogwalk, marketing, pets, puppy bowl, ski, social marketing, subaru, super bowl, videos, walk, woof in advertising
Comments
Comment from Tina
Time February 8, 2012 at 1:23 pm
Now I love my Subaru even more! 
I just wish they’d offer a version without carpet on the ceiling – it’s impossible to get all the dog hair out of it.
Comment from Sue
Time February 5, 2012 at 8:40 am
Don’t own a Subaru. Never have. However, the Subaru “dog commercials” have been my faves for a long, long time. If only they made a vehicle big enough for my pack.