Did greyhound park get a digital facelift?
Still, it’s interesting to see how Skechers ad-makers gave an apparent facelift to Tucson Greyhound Park, the site of their “Mr. Quiggly” ad, in which a French bulldog outraces a group of greyhounds thanks to his Skecher’s athletic shoes.
The pictures to the left come from Grey2KUSA, the anti-racing group that sponsored a boycott of the ad, which aired during the Super Bowl.
I’m not sure if the improvements were digital or real, and, if real, whether they were temporary or permanent, but they raise the question: If the track is something to be proud of, as some backers of greyhound racing maintain, why did it need a cosmetic makeover?
Of course, the purpose of the ad was to sell sneakers, not expose the so-called sport’s seamy underbelly. But sprucing the place up beforehand does lend some credence to Grey2KUSA’s concerns that the ad would glorify greyhound racing.
The organization launched a boycott of Skechers before the ad aired and urged its backers to send their shoes back to the company. More than 122,000 people signed its online petition asking the company not to air the ad.
While that wasn’t achieved, Grey2KUSA says the company did make some changes to the ad, including removing “Tucson Greyhound Park” from the footage and digitally replacing it with a fictitious name, “Rexford Downs.”
In addition to altering the sign, the company also spruced up the grounds, the organization says, “bringing in green shrubbery, flowers and other improvements to make this otherwise dilapidated track look attractive.”
“It is not known if the greyhound racing ad will continue to air, but if it does, we ask you to continue boycotting Skechers,” Grey2KUSA informed its members this week.
According to Grey2K, dog racing continues in seven states, and three of those — Arizona, Iowa and Florida — have bills pending in their legislatures to ban it.
Posted by jwoestendiek February 8th, 2012 under Muttsblog, videos.
Tags: ad, advertising, animals, boycott, commercial, dog racing, dogs, facelift, french bulldog, grey2kusa, greyhound racing, greyhounds, makeover, mr quiggly, petition, pets, racing, super bowl, truth in advertising, tucson, tucson greyhound park, woof in advertising