UConn says high school’s husky must go
The college, though it’s reportedly handling the matter in an “amicable” manner, says its husky is ”intellectual property,” and that the Connecticut high school is, in effect, trespassing.
College officials apparently fear that, with other similar hand-drawn husky heads lurking out there, they might rake in less money from all the products to which the UConn husky logo is affixed.
We, though no one asked us, have to go with the underdog in this mild and not-too-controversial controversy.
We think the high school’s logo — that’s it at top left, as it appears in the middle of the school’s basketball court — is different enough.
UConn’s husky — that’s it at the bottom – looks far more well-fed, more protective, and has its tongue hanging out.
We — and that’s the editorial we, meaning I — think all hand-drawn husky heads, like all huskies, are going to look at least somewhat similar, and we’d submit that the university is maybe being a little overly possessive of what it considers its turf.
Officials at the Morgan School, a public school, say they were informed last spring that their husky too closely resembled the university’s, according to the Hartford Courant.
“We’re trying to work with them. We’re not looking to shut them down or anything like that,” Michael Enright, UConn’s associate athletic director for communications, is quoted as saying. “We are protecting the state’s intellectual property.”
Clinton Superintendent of Schools John F. Cross said Morgan School has had a husky as its mascot for at least 25 years.
In a letter from James D. Aronowitz, associate general counsel for the Atlanta-based Collegiate Licensing Company, which represents UConn, Clinton educators were asked to stop using the logo. The letter said use of the similar dog could interfere with UConn’s ability to “effectively market and license” the use of the logo.
Cross said the university isn’t being nasty about it, and isn’t insisting the high school change its logo right away, only that it eventually do away with it.
“It really is a practical matter that we are trying to work out with our big brother at Storrs. It’s not adversarial,” Cross said.
Cross said the logo has been removed from the school’s website. The school district will also use a different husky on the gymnasium floor when it opens a new high school.
The old husky head at the new school football field, just recently completed, will be a more difficult matter, he said. Changing it, he estimated, would cost $20,000.
Cross said students are at work developing a new husky dog logo that will be sufficiently different from UConn’s, and we wish them the best on the project.
But what if they both just dropped the whole thing, and that $20,000, and all the money UConn spends on lawyers to ensure its husky drawing isn’t too closely replicated by anyone, was given instead to, say, a husky rescue group, or some other cause that benefits huskies, by which we mean the animals?
Of course, that — paying back the breed whose image they have seized and profited from — will never happen in the real world.
But “intellectual property” aside, it was their head first.
Posted by jwoestendiek October 25th, 2012 under Muttsblog.
Tags: animals, basketball court, clinton, colleges, dogs, drawing, editorial, football field, head, high school, huskies, husky, intellectual property, logo, mascot, morgan school, pets, sports, teams, trademarks, uconn, universities, university of connecticut