ohmidog!

Could it be that – when it comes to providing unnecessary and disturbingly human goods and services to dogs – South America is becoming as bonkers as North America?

One look inside Motel Pet (with its ceiling mirrors, romantic lighting and plush red decor,  Motel Sex would have been a better name) indicates the answer is yes.

The motel — aimed at offering dogs a cozy and romantic place to breed – was opened earlier this year by Animalle Mundo Pet, a pet superstore in Belo Horizonte, Brazil.

It’s modeled after the kind of themed love motels that aren’t uncommon in Brazil — like Swing, Absinthe and Alibi — that offer lovers a place to do just that discreetly and, if desired, by the hour.

And it’s just the latest evidence that, at least in the more urban areas, Brazilians are taking doting on their dogs to new extremes.

A New York Times article about the motel points out that Brazil’s pet population has jumped to 36 million, and that in some large cities plastic surgeons are offering Botox injections for dogs. It traces the rapid growth in doggie services to the emergence of a middle-class Brazil.

At Animalle Mundo Pet, the doggie love nests — at $50 a night — are the latest addition to a spectrum of services once reserved for humans. The store sells a beef-flavored dog beer, and offers a spa with a Japanese ofuro soaking tub, as well as several lines of designer canine apparel.

After spending $500 on clothes for her Yorkshire terrier, customer Andreia Kfoury checked out the motel area and said it would be perfect for Harley’s romantic pursuits.

“I’m definitely bringing Harley back here when it’s time for him to breed,” she said. “He is very macho, and would be a hit in this place.”

Our guess is that Harley, even though he’s a Yorkie, would be just as happy to get it on in a vacant lot, but, as those who offer humanesque services to dogs are well aware, dog owners are the ones who hold the money, and fall for the marketing ploys.

For those rendezvous that don’t produce results, Animalle Mundo Pet also offers to arrange artificial insemination. They don’t offer cloning, but give them another 10 years.

According to the Times article,  per capita income has risen in Brazil to about $10,700 a year. At the same time, family size has gotten smaller, with the average number of children dropping from 2.5 in the 1990s to 1.9. Life expectancy has climbed from 67 to 73. With more time, more money and fewer children, many Brazilians have turned to dogs, and the country is now No. 1 in per capita ownership of small dogs (those 20 pounds or less).

(Photo: Lalo de Almeida for The New York Times)

Five students in a communications class at the University of Texas were hoping to get 1,000 YouTube views when, for an assignment, they put together a video of a chocolate Lab going through a decidedly human morning routine.

As of today, after less than a month online, the video is nearing 1.5 million views.

Entitled “Ruff Dog Day,” the video shows a dog named Dudley waking up, brushing his teeth, putting on a shirt, eating breakfast and heading to work — all with the aid of human hands.

Dudley belongs to Charli Kilpatrick, who made the video along with four fellow students — Jacqueline Hesson, Sally Ngo, Carolyn Volk and Alison Herschap.

“We sat down one night and uploaded it and were fretting over how to get 1,000 views,” Kilpatrick told the Austin American-Statesman.

The assignment – for a communications class on celebrity culture – was to create a video and learn about the value of circulation, said Kilpatrick.

We’ll assume they got an “A.”