Woof in Advertising: Loyal companions
Subaru has done it again.
This heartwarming commercial follows a young man over the years, making the point that, whatever else might change, his two most loyal companions do not — his chocolate Lab and his Subaru.
There’s something about seeing the Lab go from a pup to a grey-muzzled senior that reminds us of the true meaning of loyalty, and might even make some of us tear up.
Of course, a car’s not really capable of loyalty. But we humans are.
So Subaru — doing it well and doing it often — continues in its advertising to seize upon what’s probably the best symbol for loyalty there is: the dog.
And more often than not, it works.
To see all of our “Woof in Advertising” posts, click here.
Posted by jwoestendiek November 21st, 2012 under Muttsblog, videos.
Tags: advertising, animals, cars, commercials, dogs, dogs in advertising, loyal, loyalty, marketing, pets, subaru, symbols, video, woof in advertising