ohmidog!

Subaru has done it again.

This heartwarming commercial follows a young man over the years, making the point that, whatever else might change, his two most loyal companions do not — his chocolate Lab and his Subaru.

There’s something about seeing the Lab go from a pup to a grey-muzzled senior that reminds us of the true meaning of loyalty, and might even make some of us tear up.

Of course, a car’s not really capable of loyalty. But we humans are.

So Subaru — doing it well and doing it often — continues in its advertising  to seize upon what’s probably the best symbol for loyalty there is: the dog.

And more often than not, it works.

To see all of our “Woof in Advertising” posts, click here.