From Japan: A slightly less stupid dog app

Here’s another silly app my dog and I can live without.

Fujitsu Ltd., a Japanese company, is launching a “pet management service” that allows dog owners to monitor on their cellphones their dogs’ every step, their stress levels, and even the surrounding temperature.

The electronics company calls the product Wandant — a combination of “wan wan” (a Japanese term for dog) and the word “pendant,” which is what the monitored dog wears around its neck to transmit the information via the Internet.

It’s about half an ounce and the size of a business card.

According to the Wall Street Journal, “the service is another step in Japan’s long-running fascination in better understanding their pets.”

Though not quite as far-fetched as “Bowlingual,” touted by toy company Takara as a dog-to-human translation device, Wandant,  claims it can provide dog owners with a series of graphs showing everything from how many steps a dog has taken to when he’s feeling itchy.

“Consumers can also manually add information such as how much food the dog ate or when it went to the bathroom to help manage its weight, while also keeping a daily diary of that day’s activities,” according to the WSJ report.

Customers can use their Android smartphones — its’ not yet available as an iPhone app — to check their dog’s up-to-the-minute profile.

The company described the motivations for making product in a press release:

“Given the demographic shifts in modern Japan, where there are fewer children and more people living longer, as well as a growing number of single-member households, pets have become increasingly important as family members and companions … The aging of pets and their care, as well as problems such as obesity, are becoming increasingly prominent issues. In response, Fujitsu developed the Wandant-based cloud service to support health monitoring in dogs.”

It went on the market Wednesday, but only in Japan.

(Photos: From Fujitsu’s website)

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