Woof in Advertising: Cadillac and pit bull
We’re not too wowed by the car, or by this new commercial for it, but seeing a pit bull in a Cadillac ad — even though his appearance is far too brief — is something to celebrate.
We love that a car company like Cadillac is featuring a pit bull in an ad. We only wish it would have featured more of the dog and less of the good-looking, well-dressed hipster guys.
The ad, dubbed “Night Out,” opens with two guys in stylish duds playing baseball at night when a third friend stops by to pick them up in his Cadillac XTS.
Driving along, they come across what appears to be a farmer, or some other old, salty sort in a cap and flannel shirt, standing in the rain, apparently the victim of car trouble, or pick-up truck trouble.
They give him, and his pit bull, a ride.
Then they all go to a diner to eat, apparently leaving the dog in the Cadillac. Inside, they get the urge to do some dancing. The farmer, waitress, and eventually the whole crowd, join in.
Next we see the Cadillac driver heading home by himself as the sun comes up, passing through some unexplainedly scenic rural countryside on his way from the diner to his high-rise apartment.
He stops the car, and gets out to throw something even though the dog is no longer there to chase it.
We’re not sure what happens to the farmer, dog and fashionable friends, but the Cadillac owner returns home to his ritzy apartment building where the doorman asks, “Another big night on the town?”
The ad — unless we’re missing something — doesn’t seem to have the greatest story line. It’s not real easy to follow, and the diner dancing is a little goofy. But they did get one thing right — the dog.
(To see all our “Woof in Advertising” posts, click here)
Posted by jwoestendiek January 17th, 2013 under Muttsblog, videos.
Tags: ad, advertisement, advertising, animals, cadillac, commercial, dogs, dogs in advertising, marketing, night out, pets, pit bull, woof in advertising, xts
Comments
Comment from Stacy
Time January 18, 2013 at 8:48 pm
What?! I love the commercial! Yay, Cadillac!
Comment from Cliff
Time January 18, 2013 at 9:35 pm
I like Cadillac. Great American brand. I like the ad. Like that Cadillac used a Pit Bull. One more small step in rehabbing the breeds rep.
Comment from debbie
Time January 18, 2013 at 11:06 pm
I disagree with you on this one John, I really really like this commercial, as I think it has a lovely story.
My story of it is that it’s ok to have a simplistic night out ( don’t always have to be night clubblin’ to have a good time)… To enjoy our journey, no matter the twists and turns.. trust your instincts to make a difference( picking up the mature man and his dog ( a pit bull )Is most certainly, in my humble, ‘trusting’ your instincts in this case to help someone out and that you never know what ‘lesson’s you might learn from trusting… to just kick back, be yourself and let things unfold as they may..Although the commentator at the end says’ live life large’ the boys night out was most certainly Not living life large in the sense where we know it in the past ( fine dining, drinks ( maybe to the point where we don’t remember our ‘night out’ at all!..… fancy clothes ) but meeting people along the way and lessons learned that changes our landscape….. oh, and I love that song too..
Comment from jwoestendiek
Time January 19, 2013 at 8:50 am
Debbie, I agree on the song, and, of course, on the dog, and also, wholeheartedly, on all those themes/lessons you mention. Somehow though, they ring a little hollow for me in this ad. Maybe I’m just jealous of the good looking, youthful men in nice clothes, and their fine automobile. Maybe I need to know that the old man gets home OK after the diner dancing, or that the upwardly mobile lads grow from the experience, as opposed to it being a once-in-a-lifetime act of kindness. Maybe a sequel is in order. Maybe, I’m thinking about it too much.
Comment from debbie
Time January 19, 2013 at 4:30 pm
( John, you said this: Maybe I need to know that the old man gets home OK after the diner dancing, or that the upwardly mobile lads grow from the experience, as opposed to it being a once-in-a-lifetime act of kindness )…
my response: but John, isn’t that the whole idea behind the imagination?.. It’s up to us to ‘imagine’ that the old man gets home ok, that the upwardly mobile lads understand that we are all on the same boat , so do your part to make sure this boat doesn’t sink…. And besides this story helps us to believe that there are still some good people left in this world..this is most certainly a feel good story and I think we all need those feel good stories every now and then….even if they seem so far away, so distant.. the imagination is still free, granted reality is such a cold slap in the face sometimes and it wears us out.. but feel good ( if only a moment through a commercial ) is so welcomed… as least for me…
Comment from Maria
Time January 18, 2013 at 8:18 pm
Absolutely. we need more mainstream Good images if these beautiful dogs.