Woof in Advertising, Subaru and Puppy Bowl
Subaru plans to eschew the Super Bowl again this year, running its new “Dog Tested, Dog Approved” commercials during the Puppy Bowl instead.
It’s the same approach the car company took last year, aiming its marketing at dog owners, as opposed to football fans. That’s a teaser from one of the new ads above.
According to the manufacturer, Subaru drivers are two times more likely than the average car owner to have a pet.
In addition to showing its ad during Animal Planet’s Puppy Bowl IX, Subaru is unveiling a new Facebook application that, among other things, pairs a dog’s breed with the appropriate model of Subaru. Dog owners can enter their dogs breed, weight, and lifestyle and the “Matchmaker” will identify a fitting car model for the dog.
(To see all our “Woof in Advertising” posts, click here.)
Posted by jwoestendiek January 30th, 2013 under Muttsblog, videos.
Tags: ads, advertising, animals, commercials, dog approved, dog tested, dogs, dogs in advertising, marketing, pets, puppy bowl, subaru, teaser, video, woof in advertising
Comment from TOS
Time January 30, 2013 at 5:14 pm
Good for Subaru! I bought one of their Foresters because I had a large dog, and we both love that car. I just wish Subaru could influence Animal Planet to return to the approach of the first Puppy Bowl, before they added jarring music, “cheers”, excessive voice-over announcing, flashing lights, “creative” camera work, rabbits, chickens, tailgate parties, etc etc etc. It’s puppies (and kittens) — no enhancements needed! Can’t watch it anymore, it’s too frantic.