ohmidog!

The more one learns about dogs in distress – the vast numbers being abused, neglected, fought, churned out in puppy mills, experimented on in laboratories and euthanized by the millions for lack of a home — the more one can get the feeling that the problem is too huge and intractable to ever be resolved.

“What can I do?” you may ask. “I’m just one person.”

Just how much one person can do  is laid out in Cayr Ariel Wulff’s new book, “How to Change the World in 30 Seconds: A Web Warriors Guide to Animal Advocacy Online.”

Wulff, who speaks from experience, shows how something as big and untenable as the Internet can, with relative ease, be used to make life better for individual dogs, and the species as a whole.

How to navigate the Internet, with an eye towards helping dogs, is clearly and concisely explained in Wulff’s handbook, which should be required reading for animal shelters, rescue organizations and anyone else interested in doing something more about the problems than complain.

It’s now available on Amazon, and Wulff says that it will be offered for free through the Kindle store this Thursday and Friday.

Wulff’s books shows how the Internet, in addition to its many ignoble uses, has some noble ones, and how in recent years it has become perhaps the single most valuable tool there is when it comes to saving dogs in trouble.

She covers it all – petition websites, letter writing campaigns, social media, fundraising, apps and more. She points you to websites where you can help animals with one simple click, to search engines that raise money for animal causes every time you use them, to online shopping sites where a percentage of every purchase goes to the animal cause of your choice.

She explores the power of Facebook when it comes to saving animals, including its Pet Pardons App, where users can post about dogs in shelters whose time is running out.

She doesn’t avoid the Internet’s downside when it comes to dogs, such as puppy mill breeders selling dogs online, or the use of Craigslist to buy, sell and give away dogs. As she points out, dogs offered “free to good homes” don’t always end up in such.

Wulff, an artist, author and animal advocate, is a native Ohioan who has been involved in pet rescue for more than 25 years and has five dogs of her own. She writes a pet column and an animal books column for the online publication Examiner.com, and is author of the blog “Up on the Woof.”

Her tips are clearly presented, practical and empowering, whether you want to blog on behalf of dogs, volunteer at a shelter or rescue, foster a dog, report suspected abuse, or help transport adoptable dogs to parts of the country where they are more likely to get adopted.

Combining case histories with practical tips on how to use the Internet to advocate for dogs, Wulff’s book is an inspiring, informative and highly useful volume that anyone who thinks dogs are worth fighting for should have on their shelf.

Best of all it’s a reminder that you – one person — can make a difference.