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Much ado about poo in Spain

There might not be any town as intent — you might even say obsessed — with wiping out dog poop as Brunete, Spain.

First, officials in the town on the outskirts of Madrid launched a social awareness campaign, aimed at encouraging pet owners to pick up after their dogs.

Part of it included a remote control pile of poop on wheels, which approached citizens bearing the message “Don’t leave me, pick me up!”

“The amount of dog poo on our streets dropped considerably as a result,” a town spokesman is quoted as saying in this article.

When “volume” started rising again, the town opted for a sneakier approach — though it, too, has an in-your-face element.

In February of this year, officials in the town of 10,100 assigned 20 volunteers to patrol the streets in search of dog owners who don’t pick up after their dogs.

Upon seeing an offense, the undercover volunteers approach the owners and strike up a casual conversation — not mentioning the poop, just feigning interest in the dog and asking about its name and breed.

Once the dog walker departs, the volunteer would pick up the dog poop and put it in a box. Then, using the town’s database of registered dogs, they find out the address of the dog walker. Then they’d deliver the surprise package by hand to the pet owner’s home, along with an official warning.

If that weren’t embarassing enough, they film the reunions between dog owners and their dog’s poop.

Brunete Town Hall estimates the program has reduced the amount of unpicked up dog waste by 70 percent.

Officials aren’t sure whether it’s the threat of the fine, receiving a package of poop, or getting humiliated on camera that’s doing the trick, but they say the program seems to be working.

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