What Ace got for Christmas: A BarkBox
Not since a cooler full of Omaha steaks showed up on our doorstep last Christmas has Ace been so excited about a box.
He gets highly curious about any package that to the house — be it a suitcase or paper bag — but when I brought a BarkBox inside with the rest of the mail, just before Christmas, he went bonkers, and he seemed to know it was intended for him.
It was a gift from his dachshund friends, Frank and Bogey, and their owner Faren, and while I fully intended to enforce the do-not-open-until-Christmas rule … well, it didn’t work out that way.
Given how much most of us spoil our dogs, BarkBox was a pretty smart idea — intended to get us, and our dogs, hooked on receiving a monthly box of treats, toys and goodies.
Then you start receiving a monthly sampling of items you might or might not like.
Dogs being far less picky, BarkBox might be an even smarter idea.
It was started by three New Yorkers — Henrik Werdelin, Matt Meeker and Carly Strife, who were trying to come up with a way dog owners (or dog parents, to use the term they prefer) could delight their dogs on a regular basis.
“There’s a difference between a dog owner and a dog parent,” Werdelin told New York magazine. “Dog parents are people who really love their dogs. Unfortunately, there aren’t many places they can go to find new ways to delight their dog. BarkBox is full of those things.”
The items change monthly, and subscribers can choose one-month ($29), three-month ($24 per month), or six-month ($19 a month) plans. The company donates a portion of profits to animal shelters.
According to the BarkBox website, plans automatically renew, unless you cancel.
(I’ve never liked that kind of marketing — not since, as a teenager, I ended up in debt and with a bunch of albums I didn’t want thanks to a record-of-the-month club that refused to stop sending them until I informed them in writing that I had died.)
The genius of BarkBox is that — unlike humans who get an unrequested Perry Como album — dogs aren’t likely to turn their noses up at anything included in their packages.
Ace loved everything his contained — four types of treats and a floppy turkey toy made of cotton, jute and rope.
Once he got hold of a beef bladder chew from Barkworthies, there was no letting go — though I did put the rest of the treats aside for later.
It was a lovely and thoughtful gift, and hopefully a one-time one. I’d hate to think the gift giver might, through automatic renewal, be sending Ace a monthly box of treats for the rest of her life, or worse yet, that I might be held accountable for covering that expense.
If that happens, they can expect to be paid off with lightly-used Olivia Newton-John albums.
Posted by John Woestendiek December 26th, 2013 under Muttsblog.
Tags: ace, animals, bark box, barkbox, box, christmas, dog, doggie, dogs, gifts, marketing, merchandise, merchandising, online, package, pet, pets, products, subscription, toys, treats