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Woof in Advertising: Budweiser’s Puppy Love

I predict this 60-second Budweiser commercial is going to cause more tears than any fumble, any interception, or even the final outcome of Sunday’s Super Bowl.

Called “Puppy Love,” the ad depicts a special friendship between a yellow lab puppy and a group of Clydesdales.

As the storyline goes, the puppy and the Clydesdales have become best of interspecies friends while residing at “Warm Springs Puppy Adoption Center.”

WIAWhen the day comes for the puppy to go to a new home, he clearly doesn’t want to leave. And the horses don’t want him to go either.

When his new owner finally gets him in the car and takes off, the Clydesdales stage a coup.

They chase after the car as the pup sadly looks back out the window. They block the car’s path, and the next thing we see is pup and Clydesdales happily trotting back to the farm.

It’s all set to the tune of “Let Her Go” by Passenger.

The ad was posted on YouTube four days before Super Bowl XLVIII, and in less than a day it was viewed by more than 4 million.

(WIA is an occasional feature in ohmidog! that looks at how dogs are used in advertising)


Comment from Miss Jan
Time January 30, 2014 at 12:00 pm

Thanks for keeping your faithful readers in the dogs-in-ads loop. I have a special place in my tearful heart for ads with horses and dogs like this one, because I have a now 35 year old retired racehorse who made a single exception to his lifelong hatred of dogs, a beautiful young AmStaff that wandered onto my farm one day and took up residence. They would keep company all day long – one on each side of the pasture gate though the dog would have her forepaws under the gate on “his” turf. I swear those two had hours-long conversations. When it turned out that he outlived her, I believe he mourned her passing and still looks for her – and he never accepted another in her place.

Comment from reddawg
Time January 30, 2014 at 4:36 pm

Up to 16,635,252 views.
It is a yellow lab and not a golden. So far watched it 8 times. It is the best.

Comment from John Woestendiek
Time January 31, 2014 at 7:30 am

Corrected. Thanks.

Comment from Dog Breeder
Time January 31, 2014 at 1:57 pm

The video is awesome, more emotion, and a story of friends