When the Most Valuable Player is a dog
It’s a wonderful story — what the Milwaukee Brewers did for Hank.
By taking in the stray dog that wandered into their spring training camp in Arizona, and bringing him back with them to Milwaukee, they assured the little bichon frise mix of having food, shelter, medical care and the love of not just a whole team, but hordes of fans.
As anyone who has rescued a dog knows, you generally get far more out of the deal than you put in.
That’s quickly becoming the case with the Brewers — a team whose fans didn’t have too much to cheer about last season, in terms of wins, attendance, or highly adored superstar players, like the great Hank Aaron, after whom Hank the dog was named.
The summer of 2013 saw the Brewer’s biggest star, Ryan Braun, the National League’s Most Valuable Player in 2011, suspended for most of the season for using performance-enhancing drugs.
Hank, we’re certain, won’t fall into that trap. And already he has given fans something to feel good about, judging from the turnout at a Hank “meet and greet.” Hundreds lined up to say hello to Hank, or pick up a souvenir from the Brewer’s new line of Hank merchandise.
The Brewers front office is making the most of the fluffy little mutt. As team spokesman Tyler Barnes noted, one couldn’t have dreamed up a more effective publicity stunt.
“I wish I was smart enough to have thought of this as a stunt,” he said at a recent event held to introduce Hank to Brewers fans. Hundreds lined up to meet the dog in the stadium gift shop.
“The Brewers have promised not to exploit Hank, though they didn’t say anything about making a few bucks along the way,” wrote Journal Sentinel sports columnist Jim Stingl. “You know a bobblehead is in his future.”
Some readers of the paper are saying enough with all the Hank coverage:
“Still with these DOG STORIES,” bemoaned one reader. “It’s sad I know more about the happenings of a dog that is a ‘Stray’ then I do of the Brewers and how their Spring Training went. This Dog got more coverage, and still is, then the actual team. And I applaud the Brewers for their great marketing tactic while removing the spotlight from the status of the team and cloud of Braun. Can the Newspaper please report about Baseball and not a dog, millions of dogs everywhere are offended they are not getting the same treatment, and once someone or something is offended things must change.”
We don’t entirely follow the logic toward the end of that reader comment — especially the part about millions of offended dogs. Dogs aren’t spotlight-seekers. That’s just humans.
But the newspaper did, for some reason, feel the need to say, in a blog post, that it might not be reporting on every single thing that happens in Hank’s everyday, non-official, non-Brewer related life:
“That everyday life doesn’t generate stories every day. We’ll have Hank Watch updates when events happen — but there will be days when they don’t,” the post read.
Meanwhile, Hank is living his new everyday life at the home of Marti Wronski, vice president and general counsel for the Brewers, and how often he’ll be making appearances in the stadium is still being figured out.
Wronski said that while ”we’re giving Hank a home … it’s very clear this dog is the fans’ dog.”
Hank flew to Milwaukee earlier this month on a chartered flight with Brewers executives, and several hundred fans showed up to greet him at the airport, including the mayor of Milwaukee, bearing peanut butter treats, according to the Brewers.
Hank merchandise went on sale last week, including T-shirts, buttons and pennants.
The team is giving a portion of proceeds from those sales to the Wisconsin Humane Society,
(Photos: Hank dozes off during his meet and greet at Miller Park; by Mike De Sisti / Milwaukee Journal Sentinel; Hank in Arizona, by Morry Gash / Associated Press; fans line up to meet Hank at Milwaukee’s Miller Park, by Mike De Sisti / Milwaukee Journal Sentinel
Posted by John Woestendiek March 25th, 2014 under Muttsblog.
Tags: adopted, baseball, brewers, coverage, dog, exploit, exploitation, exploiting, fans, greet, hank, hank aaron, major league, marketing, media, meet, merchandise, milwaukee, milwaukee brewers, news, public relations, publicity, sports, spring training, stray, t-shirts