Woof in Advertising: Olympic Mer-Mutts

Just in time for the Olympics, Farmers Insurance has come out with a new series of ads featuring dogs making the best of a flooded home.

The latest in the Farmers “We Know From Experience” campaign, the ads feature dogs as athletes, competing in events that include diving and synchronized swimming.

The venue? The living room of a home flooded after one of the dogs turned on the kitchen faucet, causing the sink to overflow.

That part of it, Farmers says, is based on a real claim.

The “Mer-Mutts,” as they are becoming known, are featured together and in separate spots featuring the dives of each — complete with commentary.

Oscar-winning actor J.K. Simmons introduces the ad, calling the event a combination of “form, grace and ill-behaved dogs.”