OUR BEST FRIENDS

whs-logo

The Sergei Foundation

shelterpet_logo

The Animal Rescue Site

B-more Dog

aldflogo

Pinups for Pitbulls

philadoptables

TFPF_Logo

Mid Atlantic Pug Rescue

Our Pack, Inc.

Maine Coonhound Rescue

Saving Shelter Pets, Inc.

mabb

LD Logo Color

Archive for February 3rd, 2017

How Trump’s tweets are benefiting dogs

cnbcIt didn’t take long for someone to figure out that having a president who tweets — and tweets from the hip — can lead to some fluctuations in the stock market.

And, this being America, it didn’t take long for someone — in this case a Texas-based digital marketing firm called The Think Tank (T3) — to see that there was some money to be made in that.

But, before you label them greedy profiteers, consider this: The profits they make by short-selling the stock of companies Trump has negatively tweeted about are going to the American Society for the Prevention of Cruelty to Animals.

The ASPCA confirmed to the Washington Post that it has received donations from T3.

“We appreciate their support,” said a spokeswoman, who didn’t comment on what those donations have amounted to.

The company won’t say how much their program, called “Trump and Dump,” has made, either, but described the amount as “YUUUUUUUGE.”

The idea came from a staffer in the company’s New York office.

boeingtweetIt led to the creation by T3 staff of a Twitter bot and algorithm that follows @realDonaldTrump, reviewing each of the many and varied tweets he sends.

When a publicly traded company is mentioned, the bot triggers a “sentiment analysis,” determining if the tweet is going to have a positive or negative effect.

If it leans negative, the algorithm tells a connected E-Trade account to short-sell the stock, which nets T3 a profit.

Short selling means placing a market bet on a share price going down rather than up. (To achieve a better understanding of how exactly short sales work, go somewhere else. This is a dog website, after all.)

lockheed tweetThis week, Trump referred in a tweet to computer problems at Delta Air Lines. T3 made a trade before the stock dropped, and saw a 4.47 percent return. “The Trump & Dump bot was all over it,” said T3 President Ben Gaddis.

lockheedtweet2Stocks dipped for Boeing when Trump, as president-elect, tweeted about the cost of building Air Force One, and they took a dive for Lockheed Martin when he called the expenses of its F-35 jet “out of control.”

Similar stock drops affected automakers Toyota Motor Corp., General Motors and Ford after Trump mentioned them in a tweet about building vehicles in Mexico.

T3 isn’t the first company to capitalize on Trump’s tweets, but it is the first to choose animals as its beneficiaries.

gaddisGaddis said they wanted to fund a cause that would generate minimal controversy, so puppies were an obvious choice.

“We didn’t want to pick an organization that was really political,” Gaddis said, “and who doesn’t love dogs and cats?”

Based in Austin, T3 calls itself an “innovation agency,” working with companies to enhance their digital marketing, mobile applications and website development.