Archive for April 4th, 2017
There are several things I have long wondered about Bush’s canned beans.
Why do they take up nearly a full half aisle of the grocery store?
How do they get Duke, the dog that appears in commercials with spokesman Jay Bush, to talk?
And what, exactly, is the difference between Bush’s Baked Beans and Bush’s Grillin’ Beans?
It’s time for some answers, America, or at least guesses.
For starters, I’m guessing that the Bush folks are paying off the grocery chains, or at least buying managers some lovely gifts, in order to be granted such large and prominent displays at so many stores.
Next, I am guessing that Duke is not speaking via special effects, but is an actual talking dog, on loan from the prestigious Hollywood Talking Dog Academy to play the role.
At first, I assumed the Baked Beans were beans that had been baked, or were supposed to be baked, and the Grillin’ Beans were beans that had been grilled, or were supposed to be grilled.
But if they are meant for us to grill them, wouldn’t the Grillin’ Beans just be lost — kind of like the final “g” in grilling — as they fell through the grill slots?
(For you know-it-alls, putting a pot of something atop a grill grate is not grilling, and it’s definitely not grillin’; it is heating up.)
I did some internet research, and visited the Bush’s website, but the only thing I learned is that Grillin’ Beans have a bolder flavor than the Baked Beans. It’s the same old bean, just in a spicier sauce.
I have no problem with bold and spicy. In fact, I think I prefer the bold and spicy version of Jay in the commercial above to the regular, far blander, version of him. As for Duke, to be honest, I prefer him unadorned, and non-speaking. I’m just not big on talkin’ dogs.
Call me a skeptic, but if you have a talking dog in your ad, I’m not going believe any of the other dubious and far-reaching claims you are making about any of your products. Then again, I’m probably not going to believe them anyway.
I am aware of few other products presented in so many variations as Bush’s Beans — hickory, chipotle, brown sugar, maple, honey, homestyle, country style, original, bold and spicy, vegetarian (meaning they haven’t added bacon) and different combinations thereof. And that’s not even including the products Bush makes from different beanages, such as the black, the kidney and the pinto, the red, the white and the garbanzo.
My theory is that those who make and market the beans figure the more selections they offer, the more grocery shelf space they can grab.
This is by no means strictly a bean thing.
Chips, such as your Pringles and your Doritos, also follow this strategy. And pet foods also use this approach (or perhaps, they led the way). A can of Alpo could be from their Prime Cuts, Chop House, Gravy Cravers or Prime Classics styles. Each one of those comes in multiple flavors, seven for Prime Cuts alone.
One dog food company takes things a step farther, offering more than 200 different products, each supposedly custom designed for a specific breed.
They want us to think that virtually every breed of dog needs a different formula of dog food.
Perhaps you’ve seen this Royal Canin commercial, which tells us that the golden retriever and the yellow Lab — similar as they are — “eat, digest and process energy differently.”
Royal Canin is a ridiculously priced dog food not sold in grocery stores, which is a good thing, because if it were, there would be room for nothing else. Even Bush’s beans would have to clear out. Maybe that’s why it’s not sold in grocery stores.
Or maybe it’s all a marketing gimmick aimed at making us think Royal Canin is such a special, exclusive and high end product it must be purchased from your veterinarian. It’s called a “prescription diet.” It’s nothing of the sort.
Show me, Royal Canin, how Labs and goldens differently digest food, and differently “process energy.” Sure, one of them (sorry, Labs) may generally wolf their meals down more quickly, but aren’t the various tubes and chambers that food goes through on its way out pretty much the same for both breeds?
Why, when I read the ingredients for both, do I notice hardly any difference?
The profusion of flavors in beanage, in chippage, in dog food and everything else, is not new. Remember when there was just one Coke?
And it’s not all about claiming more shelf space. By coming up with a flavor for every mood, companies are able to bring more customers into their folds, and dazzle them with their vast arrays.
Variety may be the spice of life, but it’s all becoming a little much. No longer do we just have to decide between brands, we have to decide within brands, and a trip to the grocery store requires making more choices than election day.
Regular or non-drowsy, diet, sugar-free or light; thick crust or thin crust; smooth or chunky; gluteny or gluten-free; plain or low sodium; regular, spicy, or super spicy.
By the time I get to the checkout line, I’m exhausted, and have used up all my decision making powers for the day.
But I still have to decide whether I want paper or plastic bags, and if I will pay by credit card, debit card, or cash.
Kind of makes me wish I had a dog like Duke I could bring along on shopping trips to tell me what to do. On the other hand, you can’t trust a talking dog, can you?
For more of our Woof in Advertising posts, click here)
Posted by John Woestendiek April 4th, 2017 under Muttsblog, videos.
Tags: advertising, animals, array, baked beans, breed-specific, breeds, bushs beans, choices, commercial, decisions, dog, dog food, dogs, duke, flavors, gimmicks, grillin; beans, grilling, jay bush, marketing, options, overload, pets, royal canin, spokesdog, spokesman, too many choices, woof in advertising