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Archive for August 10th, 2017

Poking a little more fun at Audible For Dogs

We poked a little fun at Amazon’s new Audible For Dogs yesterday, but, as we see, the campaign is so lame there’s plenty of room for more poking.

So up there above is what Conan O’Brien’s writers did with it.

Audible has teamed up with Cesar Millan, and their effort is receiving a truly inordinate amount of media coverage, especially when you consider it’s really no effort at all — rather, it’s just featuring some audio books they already offer on a new web page.

Given it’s just another way for them to move existing merchandise, and given most of us dog owners already knew that turning on the television or a radio (both of which cost you less than an audio book) could help keep home-alone dogs company, there’s nothing there but some slick marketing.

Not to rub their noses in it, but the campaign by Audible and its parent company Amazon deserves every bit of ridicule it gets.