OUR BEST FRIENDS

whs-logo

The Sergei Foundation

shelterpet_logo

The Animal Rescue Site

B-more Dog

aldflogo

Pinups for Pitbulls

philadoptables

TFPF_Logo

Mid Atlantic Pug Rescue

Our Pack, Inc.

Maine Coonhound Rescue

Saving Shelter Pets, Inc.

mabb

LD Logo Color

Woof in Advertising: Ellen’s dog food has new mascot — and it’s a turd with a halo

There’s a new animated turd in town, and no, it’s not a character on South Park.

Halo dog food, Ellen DeGeneres’ brand, has launched a new advertising campaign featuring a saintly pile of feces know as “Poopsie.”

woof in advertisingThe mascot appears in two advertising spots that have been made so far, both telling us that Halo brand pet foods are free of filler, and that the consumption of it leads to healthier, friendlier, more polite poops.

Halo promises dog owners “a poop that’s a pleasure to scoop.”

It’s not clear what, if any, role, DeGeneres played in conceiving the new mascot for the brand, but the ads were developed by RPA (Rubin Postaer and Associates), an advertising and marketing agency headquartered in Santa Monica, according to AdWeek.com.

mrhankyPoopsie is not the first animated poop to hit the airwaves. That honor, many think, belongs to Mr. Hankey, a talking, sewer-dwelling lump of human feces who first appeared in a Christmas-time episode during the first season of South Park. He went on to become a recurring character.

South Park, however, has been accused of stealing the character from Ren and Stimpy creator John K., who says the cartoon rips off a series of Spumco comics and cartoons that featured “Nutty the Friendly Dump.” The two characters look alike, and the plot lines are similar, too, with the talking feces surfacing to befriend a main character who has been rejected by classmates.

That controversy didn’t make a lot of headlines when it was playing out, back in 1997, so I don’t know, nor do I want to, whether it led to a court battle over who first produced talking poop.

Twenty years later, though I don’t think anybody is going to sue Ellen (because she’s too nice). And the advertising agency is probably in the clear, too, because Poopsie, being coiled, has an entirely different shape than either Mr. Hankey or Nutty. And Poopsie — as much as I would like to call him a spokesturd — doesn’t talk (at least not yet).

In any event, Halo brand has trademarked the name “Poopsie” and the Poopsie image — basically a spiraled piece of poop with eyeballs and a mouth and a golden halo hovering over it.

Poopsie’s point … and it does have one .. is that “the proof is in the poop.”

Dogs who eat Halo brand are avoiding difficult to digest filler and “meat meal,” and as a result they dispense poop that is, if not truly angelic, at least less offensive, the ads contend.

As the next ad says, “the truth always comes out in the end.”

(This link will lead you to more of our Woof in Advertising posts)

Comments

Comment from kathryn scepanski
Time September 21, 2017 at 6:03 pm

I suspect, my dear brother, that there is at least as much truth to be found in your multiple blog scoops on poop over the years as there is in the poop of the dogs who eat Halo food.