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Sometimes, the wealthy need help too …

huntington3Should an advertising executive and his wife who live in a $1.4 million home — she owning her own business, he making a six-figure salary — be asking for the public’s help to pay for their dog’s $10,000 surgery?

In retrospect, probably not — unless they’re willing to be called “shameless,” “pompous,” “greedy,” “selfish,” and “narcissistic,” and see themselves, and their yacht-cap wearing dog, roundly ridiculed on social media.

Richard Huntington, a chairman at the firm of Saatchi & Saatchi in London, and his wife, Annabel Bird, a fashioner designer who sells luxury dog products, made the plea after learning their dog Edward Lear needed surgery for elbow dysplasia in his front leg and torn cruciate ligaments in his two rear legs.

While they have pet health insurance, their policy set a limit on what it would pay — and that was only about a third of the cost being quoted to them by their celebrity vet Noel Fitzpatrick, star of the British TV show Supervet.

huntington2So they launched a Gofundme page with the aim of raising the additional £7,500.

On it, Annabel Bird wrote of the Welsh terrier, “I adore him more than anything in the world. Edward is a happy, friendly, popular dog who has lots of friends both in real life and on Instagram who check in everyday to see his adventures. (He is @edward.lear on instagram).

“All I want is for my funny little dog to be able to run around again like the crazy terrier he is and climb mountains in the Lake District and Snowdonia like he used to and enjoy his life to the fullest. He hasn’t walked for more than ten minutes in four months and I feel so bad for him. He’s missed out on so much fun and excitement.”

The dog has received two of the three operations his vet says he needs.

The Gofundme campaign raised about £5,400 of the £7,500 goal when the couple closed it out.

hungtington1Now, any member of the dog-loving community knows that such fund-raising pleas to cover the costs of veterinary surgery have become commonplace. Often they are legitimate. Sometimes they are scams. But those of this ilk are both disturbing and laughable.

It’s hard to have much empathy for a family that could easily — even if they are having cash flow problems — sell that fourth car, cancel the country club membership or go to a non-celebrity vet.

The couple says the campaign was aimed more at close friends and family than the general public.

Still, it’s not surprising, that their plea led to news coverage, and a barrage of criticism. What’s more suprising is how many people donated.

“Thank you again to everyone who contributed …” Annabel Bird wrote on the GoFundme page. “Unfortunately, his page has received some negative press because of who my husband Richard works for … As you know, this page was set up for our friends and family and those of mine and Edward’s Instagram followers who kindly asked to donate money to help with his recovery. This is not uncommon in the dog community on Instagram which is a wholly supportive and wonderful place to hang out.”

(Photos: Edward Lear, from Instagram)