The Roxie Theater in San Francisco is having a bring-your-dog screening of Wes Anderson’s new movie, “Isle of Dogs.”
Why? Well for one reason, publicity just like this. For another, they think dog owners will be willing to buy their dogs a ticket, which will allow them to double sales.
The 4 p.m. (Pacific Time) screening will be March 19, Indie Wire reported Tuesday.
According to the theater, “This is a BYOD event! Dogs are invited and will be in attendance at this screening. Dogs and owners will each need to have a ticket to attend. You do not need to have/bring a dog to attend. Owners are responsible for their dog’s behavior. Overly aggressive or uncontrollable dogs will be asked to leave.”
The movie will open in select theaters March 23.
“Isle of Dogs” features the voices of Bryan Cranston, Edward Norton, Greta Gerwig, Tilda Swinton, F. Murray Abraham, Scarlett Johnasson, Yoko Ono, Bill Murray, Jeff Goldblum and Frances McDormand.
The stop action movie is set 20 years in the future in a Japanese city, where canine overpopulation and an outbreak of dog flu has led the local government to banish dogs to an island filled with trash.
A 12-year-old boy hijacks a plane and flies to the island in search of his dog, Spots, beginning a quest in which he is assisted by five other exiled dogs (all of whom speak, of course).